Karina Opalinska

As General Manager I build and scale consumer brands in the baby, parenting and pet care categories, operating across European and international markets. My role spans the full business lifecycle — from strategy and product vision, through sourcing and quality, to international sales, distribution and long-term partnerships. I work where business, product and brand meet, with a strong focus on sustainable, long-term growth. As General Manager of InnoGIO and PetiGIO, I lead the development of consumer electronics and lifestyle brands, placing emphasis on usability, quality and emotional relevance. I have hands-on experience in launching products, entering new markets and building scalable commercial structures in cooperation with distributors, retail networks and strategic partners. I believe strong brands are built through clear decisions, trusted partnerships and products that genuinely improve everyday life. I am particularly drawn to projects where commercial logic aligns with purpose and where long-term value is created for customers, partners and the business. Focus areas: • Brand building & international growth • Consumer electronics & lifestyle products • Sourcing, quality & go-to-market • Distribution & commercial strategy • Strategic partnerships & media collaboration