Karina Cueva

Product Development and Production/Sourcing Manager  o Grew footwear business across all gender ages by 2% of total to 12% to total., while growing GP through strategic development and factory sourcing. o Memorial Day Flip Flop promotion o Ensures timely delivery of the merchandise through consistent communication and follow-up o Manages and train Production Assistant, Production Coordinator and Sourcing Manager o Manages all samples for photography and fit, lab dips, and strike offs for design approval o Monitors production process from initial material approvals through final delivery stage o Assists Sourcing Director with special projects o Works closely with cross-functional teams, vendors, suppliers to ensure all communication regarding development and production issues are clearly communicated o Develops spec packages for vendor selection o Ensures product quality and safety standards as well as factory compliance and safety o Processes all Vendor and factory setup paperwork o Travels overseas to visit factory and Hong Kong Office

​      4/2004-11/2004 Associate Buyer  • Worked closely with merchandise team to develop conceptual direction and plan to react to trends and execute effectively. • Ensured timely delivery of the merchandise through consistent communication and follow-up with the vendors and merchandise team. • Assisted buyer in managing the markdown process. • Responsible for sell thru report recaps with direction from the Buyer. • Identified and shop competition and distributed recap of results to Buyer. • Maintained sample room with current and confirmation sample. • Worked closely with product development. • Wrote and processed purchase orders.  

Planner, • Maintained Open to Buy for a $15 million (children's/women’s) department. • Forecasted daily sales on 25 stock numbers. • Attended monthly forecast meeting with upper management to ensure proper planning direction. • Updated daily Monday reports with actual weekly sales. • Expedited order writing to ensure delivery dates are met on time. • Used JDA to assign and structure all new stock numbers. • Created a size analysis spreadsheet to ensure correct percentage is allocated by size type. • Assisted the Distribution Planning Manager in preparing all reports needed for line review presentations. • Maintained the departments Ad program. • Created projection for each stock number to ensure correct allocation. • Analyzed the sales history and trends, to identify opportunities, and make recommendations to the buyer. Senior Product Developer (1/2000-10/2002)   • Assisted Director of product on development of assortment. • Interacted daily with all overseas factories on product development issues. • Communicated with 6 Buyers on a daily bases to present new product or new ideas for line. • Maintained department’s monthly orders and projections tracking reports updated. • Developed a tracking system for measuring outstanding development. • Responsible for our 3rd party lace order writing. • Negotiated with factory on pricing for 3rd party. • Managed two product development coordinators and was  instrument in their career development. Buying Assistant (12/1998-1/2000)   • Work with Buyer to maximize sales. • Interacted daily with all vendors in order to maintain proper communication between vendor and Buyer. • Complete weekly business recap and distribute to merchandise team. • Shopped competition in order to stay on top of upcoming trends and Distribute recap of results to Buyer. • Maintained ad calendar and updated spreadsheet. Distribution Coordinator (4/1998-12/1998)