Karina Correa

Creative Director @ Hawaiian Tropic

About

Experienced Senior Level Creative Director with 15 years of expertise in the fashion industry. Passionate about brand building, innovative ideas, and creating engaging consumer experiences, including Pop-Up Window and Instore Display, Event, and Showroom Concepts. Specialized in launching and revitalizing domestic and international fashion brands for the US market. Skills: Creative Design for Apparel Art & Graphic Direction Color & Trend Forecasting Marketing Strategy Branding, Packaging & Identity Expertise: Proven track record in developing lifestyle, action sports, athletic, and performance apparel/accessories. Experience spans mass retail to high-end boutiques globally. As an experienced researcher, I excel in trend analysis, concept development, and translating ideas within cost constraints and production calendars. A dedicated team player and strong leader, passionate about driving business results through creative concepts, brand experiences, design, and expertise in 2D and window displays. Additional Competencies: Strong knowledge of product marketing Digital promotions and viral campaigns Product awareness (content, packaging, retail, PR, digital/social marketing, events, 2D, and window displays) Seasoned public speaker articulates ideas effectively to small and large audiences, including celebrity clients, senior executives, and upper management. Credits include: Calvin Klein, Tommy Hilfiger, Budweiser, Bloomingdales, Kohl's, Vans, Hurley, Ecko Red, Jones Apparel, Sean John Sportswear, Franklin Sport, Fila Sport, Hawaiian Tropic, HBO Networks, Marie Claire, Steve Madden, Camper.

Country

United States

City

New York City Metropolitan Area

Industry

Consumer Goods

Skill

Experience

Creative Director

Hawaiian Tropic

2012-2 - Present · 14 yrs 8 mos

New York City Metropolitan Area

• Lead the strategic development, planning and delivery of brand's image and message. • Create and present seasonal concepts, brand message, color palette, themes, prints, and key looks for seasonal deliveries including video/multi-media content. • Build and develop point of purchase concepts on a seasonal basis • Oversee and hire creative agencies, freelancers, and other external resources • Manage, guide, and streamline all design teams through the development process for all apparel and accessories classifications • Travel locally and overseas for trend research. • Oversee production development with vendors and agents locally and abroad.

Senior Designer Fila Sport - Womens

Kohl's Department Stores - NY Studio

2008-5 - 2012-5 · 4 yrs 1 mo

New York, United States

• Research market trends and its applications to seasonal concepts • Create and present concepts, brand messages, color palette and themes for seasonal deliveries. • Work closely with product development department and marketing director to build creative strategies for product presentation and innovation. • Womens: Active Fila Sport • Juniors: Candie's Apparel and Home • Brand Extension: Britney Spears for Kohl's limited edition • Celebrity: Jennifer Lopez Sportswear

Senior Designer - Juniors Denim

Jones Apparel Group Inc

2000-1 - 2008-5 · 8 yrs 5 mos

New York, United States

Full-Time Designer from 2000 to 2002 Glo jeans & Gloria Vanderbilt Jeans Denim Consultant from 2006 to 2008 Grane Jeans & L.E.I Jeans

Art & Graphics Guru

Ecko Red - Paul Davril Inc.

2006-1 - 2007-12 · 2 yrs

New York City Metropolitan Area

• Hire and manage designers and freelance talent. • Develop original concepts including art and graphics for our apparel and footwear collections. • Oversee production with factories domestically and overseas. • Established and maintain excellent relationships with FILA USA and parent FILA Korea • Travel globally and shop for product inspiration. • Keep up with trends and trade shows. • Director report to the VP Marketing. • Develop and maintain relationships with parent companies and partners.