Karina Alikina

Head of Growth @ MAADS

About

I’m a results-driven growth and account management leader with deep expertise in blockchain, crypto, and digital advertising. I excel at driving regional growth, optimizing ad strategies, and managing key client relationships. Passionate about innovation and performance, I thrive in dynamic environments, consistently delivering impactful results and driving business growth.

Country

Hong Kong SAR

City

Hong Kong

Industry

Marketing & Advertising

Skill

Product Development, Artificial Intelligence (AI), Growth Hacking, Customer Acquisition, Account Management, Blockchain

Experience

Head of Growth

MAADS

2025-9 - Present · 1 yr 1 mo

Head of Growth

SLISE

2024-11 - Present · 1 yr 11 mos

Hong Kong SAR

- Lead regional expansion for SLISE’s on-chain advertising platform targeting active crypto users in EMEA - Drive user acquisition and optimize performance marketing campaigns - Build strategic partnerships within the blockchain and crypto ecosystems - Scale growth across EMEA while ensuring alignment with overall business objectives - Mentor and lead a high-performing growth team - Advance SLISE’s position in the decentralized advertising space

Head of Account Management

AADS

2022-4 - Present · 4 yrs 6 mos

Hong Kong SAR

- Lead Account Management team at AADS, overseeing relationships with publishers in the advertising network - Collaborate with businesses to create tailored ad strategies for maximum audience reach and ROI - Optimize campaigns, provide strategic guidance, and analyze data to improve performance - Ensure seamless communication between clients, publishers, and internal teams - Drive client satisfaction, retention, and achieve key performance goals