Karin Whitlock

Board Member at Brightbid Group AB, a Nasdaq First North listed martech company.

Founder of Kasomaro AB, providing consulting and interim management services specializing in business leadership, commercial strategy and operational excellence.

Led the commercialization of Plegium with a strong emphasis on international expansion through resellers, e-commerce and marketplaces. Focused on profitability by optimizing sales channels, reducing costs and enhancing operational efficiency. • Significantly improved financial performance and drastically reduced cash outflow through cost-cutting measures and a strategic focus on profitable sales channels. • Developed and implemented a sales strategy centered on increasing subscription sales, particularly in the U.S. market. • Successfully led the team through challenging times, including staff layoffs, while maintaining high motivation, a strong focus on the vision and confidence in the company’s direction

Orchestrated a complete organizational transformation, with a central focus on building a scalable product and organization as well as securing funding through multiple successful fundraising rounds. • Addressed significant challenges by focusing on product scalability and technology enhancements. • Achieved a 45% increase in revenue while improving staff efficiency, reducing salary costs by 70%. • Significantly improving customer and employee satisfaction.

As a member of the Scandinavian and European Management Teams, I played a key role in strategically unifying Bisnode's Scandinavian sales operations, achieving a €80M annual turnover. This involved the successful merger of diverse national teams consisting of 120 employees: aligning differing working methods and systems to build a highly collaborative and efficient pan-Scandinavian sales organization • Led organization-wide initiatives such as developing a Scandinavian retention strategy, creating a digital sales engine and launching leadership development programs. • Focused on aligning sales, marketing and customer success efforts to maximize growth and profitability.

Led the SME division in Sweden, consisting of five teams with account management, telesales, partner sales, digital sales and customer success, in total 70 employees. - Digitalization of sales: chat, marketing automation - Responsible for successfully migration from one offs to SaaS solution and sunsetting old legacy solutions - Achieved double-digit growth under my leadership

My primary responsibilities included automating and digitizing processes to boost sales both in-house and through external partners. Additionally, I oversaw the development and sales of Bisnode’s AAA-rating. Under my leadership, the department significantly shifted to Bisnode’s new offerings, increasing retention rates and sales efficiency. This success was driven by transforming our approach from product-centric to customer-focused, with teams dedicated to turning customer challenges into success across digital and personal channels

Together with two department managers and 40 savings experts, I managed all services and sales for Nordnet's private customers in Sweden and led the department acquiring new corporate clients. A key task was ensuring we met high targets for client deposits and customer satisfaction. Previously, I served as Head of Customer Relations, Customer Service and Loyalty Sales. I frequently participated in cross-regional projects, including: Initiating a customer-focused project across all Nordnet markets. - Developing Nordnet's Nordic education program, Nordnet Academy - Launching a mortgage for the Private Banking segment - Building an award-winning customer service team in 2014 - Integrating sales into customer service while boosting customer satisfaction - Implementing Nordnet's new CRM system

I led a team of approximately 20 agents, concentrating on customer satisfaction, sales and efficiency. Under my leadership, we achieved the highest performance across all customer service teams. My team's exceptional results and my dedication to continuous improvement earned me the "Team Leader of the Year" award in 2011, just 7 months after joining the company. was also chosen as one of the leaders to train all managers and supervisors, including the board of directors, on 3's new values and strategic keystones.

I served as an advisor to both consumer and corporate clients, providing exceptional service and guidance in areas such as savings and investments, mortgages and business loans as well as pensions and insurance. In my final role at SEB, I focused on small and medium-sized corporate clients, and I also coached and supported fellow advisors in Stockholm regarding our services for the SMB segment. Although my full-time work began in June 2009 due to my studies, I was recognized as one of the top 50 advisors by the end of that year. In 2010, I was honored as the third-best advisor in Sweden.Due to studies I could not start to work full time at SEB until June 2009 but was acknowledged as one of the top-50 advisors at the end of the same year. In 2010 I was awarded as the third best advisor in Sweden.