Karin Pachhai

Asst. Brand Manager @ Sujata

About

Hi, I’m Karin 👋 Think of me as a brand’s biggest cheerleader and toughest critic rolled into one. I live where marketing strategy meets execution, where campaigns take shape, GTM plans roll out, and market insights turn into measurable results (usually powered by a lot of coffee☕). Most days, I’m juggling launches, OOH innovations, influencer activations, and the occasional thought: “Did that campaign actually stop anyone mid-scroll?” I’ve led teams, managed curveballs, and still somehow get excited about the next big campaign. What drives me? Turning ideas into something real whether it’s a scroll-stopping social post, a TVC that stays on repeat, a brand story that clicks, a shoot that captures the vibe, or an on-ground BTL and OOH activation that people actually talk about. I’ve dipped my toes in everything from social content and product strategy to AI-led marketing tools. At the core, I solve brand challenges and ensure they translate into impact. Whether it’s planning a GTM launch, mapping competition, or finding that missing piece in a marketing strategy, I’m your go-to problem solver with a mix of curiosity, strategy, and execution. Always up for a chat about building brands that matter, content that actually connects, or why the best brainstorming happens over coffee ☕. Let’s make something memorable, one campaign at a time.

Country

India

City

New Delhi

Industry

Marketing & Advertising

Skill

Social Media, Project Management, Budget Management, Billing Process, Calendar Planning, Budget Analysis, Influencer Marketing, Integrated Campaign Planning, Product Launch, Budget Process, Paid Media Advertising, Event Management, Strategic Planning, Communication, Presentation Skills, Soft Skills, ORM Tools, Search Engine Optimization (SEO), Off-Page SEO, WordPress

Experience

Asst. Brand Manager

Sujata

2025-4 - Present · 1 yr 6 mos

Account Manager

INNOCEAN India

2024-2 - 2025-1 · 1 yr

Portfolio: Hamdard Foods (Rooh Afza, RTDs, Honey, Spices, Edible Oil, NPDs), Suzlon Group, KEI Wires & cables - Strategized and executed multi-channel campaigns for brands like Suzlon, Hamdard Foods, m.Stock by Mirae Asset, KEI Wires & Cables, Iffco-Tokio etc increasing brand awareness and engagement. - Led Suzlon's global presence campaigns, including Davos and COP, driving 15% surge in engagement. - Managed KEIWire X RCB's #IPL2024 partnership, TVC shoot of Conflame Green+ Wires and Digital Bytes. - Executed the #RaunakRoohAfzaSe influencer campaign for Hamdard, achieving 50M+ impressions. - Launched 12 video films for Khaalis spices with Celebrity Chef - Kunal Kapur, driving an increase in brand building. - Managed ₹4 cr. digital media budgets, achieving 20% ROI improvement for key clients. - Managed 100+ influencers to go live for KEI Wires & cables, in a week to gain maximum traction.

Client Servicing - Social Media Manager

INNOCEAN India

2022-10 - 2024-1 · 1 yr 4 mos

India

Portfolio: Hamdard Foods (Rooh Afza, RTDs, Honey, Spices, Edible Oil, NPDs), Suzlon Group, KEI Wires & cables - Managed KEI Wires' #IPL2023 partnership campaign with RCB, resulting in increased brand awareness and a 30% surge in product inquiries. - Led Hamdard’s influencer marketing initiatives, driving engagement for the iconic RoohAfza through seasonal campaigns. Spearheaded the #RaunakRoohAfzaSe campaign, collaborating with TV celebrities to amplify brand visibility and create a lasting impact. - Enhanced Suzlon's LinkedIn following by 50% through targeted content. - Created impactful campaign for Davos 2023 #TimeToActisNow, increasing global brand visibility by 15%. - Delivered 10M+ impressions on digital media through programmatic campaigns, reducing acquisition costs by 15%. - Social Media & UGC Campaigns planned for better brand engagement. - Reporting the social media performance reports monthly.

Account Executive

INNOCEAN India

2021-9 - 2022-9 · 1 yr 1 mo

Gurugram, Haryana, India

- Spearheaded the 360° launch of m.Stock by Mirae Asset and #ZeroBrokerage campaign, contributing to app downloads and increasing active users. - Developed Social Media Strategy and monthly content calendars for Hamdard and KEI Wires campaigns, contributing to increase in digital engagement. - Managed the launch of Hyundai’s new Verna with the influencer campaign #It’sTimeToPlay, collaborating with macro & tv creators. - Managed digital media budgets and optimised the campaign to meet the KPIs.

English Trainer

St. Martin's Diocesan School

2018-7 - 2021-9 · 3 yrs 3 mos

Delhi Cantonment

Digital Marketing Specialist

Ahuja Media

2021-2 - 2021-8 · 7 mos

India

Managed client’s website through content strategies and SEO optimization. Executed Google & Meta Ads campaigns on a quarterly basis for the clients. Managed social media accounts for brands, growing follower counts by 15% and engagement by 20%.

Digital Marketing Specialist

SkillCircle™

2020-11 - 2021-2 · 4 mos

India

I have completed the Advanced Digital Marketing Course and worked on live projects. I have an upper hand in Google Ads, Social Media Marketing and Google Analytics.