Karim Jahangir

· First dedicated retention hire at Asana; established the foundation for retention strategy and analytics · Segmented customer churns and downgrades various customer attributes in order to identify unique segment needs. Developed data-driven strategies and tactics to address unique segment needs · Developed various forecasts for negative revenue (churn/downgrade revenue). Built on run-rate forecasts using several key factors (growth in positive revenue, headcount, resourcing, etc.) to size incremental impact of various cases · Leveraged qualitative insights to understand key business areas such as the competitive landscape, missed opportunities, unfulfilled customer needs, etc. Develop strategies to test addressable areas · Analyzed and forecasted full-funnel impact of business changes such as pricing, features, and other product changes · Utilized SQL and tools such as Looker, Excel/Sheets, Python, etc. to develop analyses, both ongoing and ad-hoc, for various stakeholders across the organization · Created and shared comprehensive presentations and insights to keep the organization informed on churn/retention performance, threats, and opportunities

· Primary business analyst for various high-profile clients in the Northeast Region – this included integration and analysis of disparate data sources, managing the overall budget, as well as building and communicating reports/insights with clients · Leveraged available tools (SQL, Excel, Tableau, etc.) to automate and optimize various manual processes, which led to increased efficiency and cost savings while decreasing margin of error · Led a project and team of analysts during the organization’s busy season to generate, QA, and deliver reporting for over 250 clients in a period of one month · Identified and executed out-of-scope opportunities to gain incremental revenue while increasing client satisfaction and retention · Managed an offshore team to optimize technical processes, which in turn increased margins across most client engagements

·Collaborated with cross-functional teams such as account management, marketing, product and finance to define and execute various marketing initiatives ·Led the search and implementation of new web-analytics and email marketing vendors to enable granular tracking at a user-level ·Leveraged transactional data as well as data from marketing channels such as email, text, and mobile app to create a more tailored user-experience for consumers ·Led segmentation project using SQL, Tableau and Responsys to create customer segments that delivered targeted, relevant information across multiple channels i.e. win-back campaigns, surprise and delight, continuity promotional offers, etc. ·Tracked ad-spend and performance across various projects to determine efficacy and ROI ·Worked with engineering, product, and marketing on mobile app development, A/B testing, and extracting insights on KPI impact ·Developed and presented actionable reports and analyses to the business, including Executive and Senior Management ·Worked directly with CFO and SVP of Business Intelligence to identify and forecast the potential ROI and overall business impact of new opportunities ·Built cohort analysis and retention models in order to determine the most effective customer acquisition channels and methods based on churn, ROI and lifetime value (LTV)

· Utilized SAP Business Objects, Oracle Responsys and SQL for segmentation, reporting and insights · Worked as a liaison between Business Intelligence and Marketing using skills acquired from both departments · Ran reports on behavioral segmentation, RFM scoring, customer lifetime value (CLV), cost of acquisition and ROI · Created and distributed comprehensive monthly data reports to update the entire organization and external stakeholders on the company’s performance

President of American Marketing Association