Karim Abbassi
Chief Business Officer -International Procurement & Sales @ Makro-ND
About
I help businesses grow faster by opening new markets and building strong B2B partnerships across Africa and Europe. With over 15 years of experience in international business development, sales leadership, and market expansion, I have a proven track record of driving revenue growth, negotiating strategic deals, and building trusted networks across multiple regions. Fluent in Czech, English, Arabic and French, I bridge cultural and business gaps to deliver real, measurable results. What I bring: - B2B Sales and Partnership Development - New Market Entry (Africa, MENA, Europe) - Strategic Negotiations and Relationship Management - Go-to-Market Strategy for Tech, Automation, Energy, and SaaS Sectors - Entrepreneurial Mindset and Business Ownership Experience Whether it's finding the right distributors, opening new sales channels, or building high-value client relationships, I create opportunities where others see barriers. Looking for: Companies that want to expand into Africa, Europe, and new emerging markets — and need a results-driven partner to make it happen. Let's connect and discuss how I can help you grow.
Czechia
Prague
Automotive
International procurement & supplier sourcing, B2B sales & export development, Automotive aftermarket (modern & historical vehicles), Market entry strategy (CEE, Western Europe, North Africa), LinkedIn, B2b, Génération de leads, Ai, Présentations commerciales, Négociation, Business, Nouvelles opportunités commerciales, Achats, Relay, Domotique, Service client, Amélioration continue, Gestion de projet, Leadership, Indicateurs clés de performance
Experience

Chief Business Officer -International Procurement & Sales
Czechia
As Chief Business Officer at MAKRO-ND, a market leader in the distribution of spare parts for buses, trucks,railways and passenger cars, I lead the company’s international procurement and sales strategy across Europe and beyond. My mission is clear: 🔍 Find the right suppliers. 🤝 Negotiate strategic partnerships. 📦 Deliver value to our customers — faster, better, and smarter. I oversee both purchasing and export sales operations, ensuring we source directly from OEM and high-quality manufacturers (especially in Türkiye, Germany, Spain, and Poland) to reduce costs, increase margins, and offer unique product lines. I also explore new markets like Spain, France, Italy, the Baltics, and North Africa — where high-quality yet affordable spare parts are in strong demand.

Founder and co-owner
Tunisie
The first Jumpark in Tunisia. Jumpark, the largest trampoline park in Tunisia, offers you a guaranteed fun, regardless of your age. Jumpark is a multi-activity fun and family complex spread over 2500 m² among which you will find trampoline, laser room, a Ninja Warrior course, a kids park and more.

Regional Sales Director
Prague, Tchéquie
I’m responsible for leading and executing the sales strategy within, Morocco 🇲🇦 Tunisia 🇹🇳 France 🇫🇷 and Africa. - Opened new markets and built strong distribution channels in South Africa, Kenya, Morocco, Tunisia, and France - Achieved deal: Closed a major €2M OEM contract in Morocco with Ingelec and Electro Mechanica South Africa Positioned ELKO EP as a premium alternative in a price-sensitive market - Led all phases of market development: strategy, acquisition, negotiation, and onboarding

Business Development Manager
Prague, Czechia
I’m responsible for developing the business in France, Spain, Portugal, Benelux, Croatia, Turkey, Slovenia, Croatia, Egypt,Tunisia,Morocco and Africa -Achieved Deal: closed an exclusive contract with the company Ascendum 🇵🇹

Chief commercial officer - CCO / Automotive
LYSA NAD LABEM
Responsible for sales and purchasing. Looking after new business in the TIER1 and OEM clients, like Skoda Auto, VW, Seat, Adient, Grupo Antolin, Feurecia etc. Developing and executing strategic plan to achieve sales targets and expand our customer base. Developing very good business relations with our prospects and customers. Negotiating better deals on existing products, raw material and services with our suppliers. Coordinating the activity of the inside sales dedicated resources managing key reseller accounts. Responsible for the overall management of all strategic and operational Marketing and Customer Relationship activities. Take ownership of the management of the sales and marketing functions of the business. Drive increased revenue and profit to achieve the Company`s ambitious growth. Ability to communicate, present and influence all levels of the organization, including executive and C-level.

Group Vice President of Sales.
Delta Protection Group
Czech Republic
Responsible for identifying opportunities, negotiating solutions and signing new business contracts on behalf of Delta Protection Group. Responsible for sales strategies . Identify and develop new business opportunities at B2B channel. Strong organizational skills and the ability to multitask Responsible for developing and maintaining commercially productive relationships with both new and old clients. Also in charge of identifying sales lead and making the most out of every opportunity to increase revenue and profitability. Monitoring sales of products; enhancing the market share and improving the business operations. Identifying & networking with prospective clients generate business from the new / existing accounts. Our value is our customers. We understand that customers have a choice where they purchase. We recognize we are a partner with our customers to provide high quality products and services at a fair price. We focus on supplying our customers excellence in those services and products with the highest desire to gain total customer satisfaction, confidence, and enthusiasm. We hope to build reliability, trust, and friendships through honesty and integrity to ensure healthy long-term alliances. We consistently work to improve customer satisfaction.

Regional Sales Director for MEA region
Jenec, Czech Republic
ČERVA - a stable partner with prospects for growth. In the market for more than 20 years. ČERVA offers an exceptionally wide portfolio of products with high stock availability, which it can guarantee thanks to its central warehouse, stable team of qualified employees and extensive partner distribution network not only in the Czech Republic but throughout the EU as well. Moreover, the company also cooperates with several retail chains and supplies them with its products flexibly as required. The company's stability is guaranteed by its strong financial foundation and stable portfolio of both suppliers and customers here and abroad, which is also demonstrated by the consolidated turnover of 2 billion CZK achieved in 2011 and the same turnover in 2012.

Area Account Manager
I´m in charge of 20 countries, north Africa and other african countries like Cameroun,Nigeria, Ivory cost Ghana,Gabon,Congo, middle east .We offer the best IP SIP INTERCOMS. I´m responsible for New Business Development via prospecting, qualifying, selling and closing Sell a full range of telecommunication Technology GSM and UMTS gateways, PBX, Intercoms,M2M, we offer different solutions for operators,like sim hunting,DDI,fix line and ADSL replacement, we work with Vodafone,T-Mobile, Telefonica O2,MTN,Zain,etc Manage client relationship through all phases of the sales cycle Provide a consultative solutions sales process to prospects Conducts one-on-one and group sales presentations • Provide account management to an existing territory • Responsible for tracking customer information, forecasts and reports • Develop and maintain prospect and customer list based on strategic marketing data and other sources for sales leads in our CRM system

Sales Director
Mamula Commerce
Buying and selling heavy construction machinery
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