Karim Zakaria

• Leading business development for WoodShow Global and IFAC (International Furniture Accessories & Components), driving international exhibitor acquisition and sponsorship revenue. • Managing strategic partnerships and global participation for the exhibitions across Dubai, Saudi Arabia, and Cairo. • Developing sales strategies and sponsorship opportunities to expand market reach and increase exhibitor engagement. • Contributing to the growth of additional flagship exhibitions organized by Strategic Exhibitions & Conferences including IPS (International Property Show), AIM Congress, EV World, and IGMS.

•Leading the strategic planning and execution of MICE events atMangusteen Muscat.•Developing and implementing business development strategies to attract high-profile events.•Managing end-to-end event logistics, vendor coordination, and budget oversight.•Strengthening relationships with corporate clients, government entities, and industry stakeholders.•Enhancing the positioning as a premier destination for international conferences & exhibitions.

•Lead the entire lifecycle of Pacprocess MEA, a flagship event in the interpack alliance for packaging and processing, organized by Messe Düsseldorf, from concept to execution • Direct the marketing and sales teams, designing and implementing strategic plans to maximize exhibitor and attendee engagement • Oversee the floorplan of exhibition halls, for optimal space utilization and exhibitor placement • M anage key sponsorships and partnerships, increasing event visibility and financial support • Coordinate all operational aspects, ensuring seamless execution of the exhibition, from logistics to on site management • L ead cross functional teams, driving excellence in marketing, sales, and operational execution • Exclusive Sales and Operations Agent for the Egyptian Governmental Pavilion and individual Egyptian exhibitors at three major international exhibitions in Riyadh, organized by REC These exhibitions included Saudi Print Pack, Saudi Agriculture, and Saudi Build Responsibilities encompassed managing all aspects of sales and operations, ensuring seamless participation and representation of Egyptian businesses on an international stage

• Planning the launch of the Crystal Beach New Alamein Summer 2021 from creating the concept, designing the layout, and dealing with the sponsors, tenants, and vendors. • Managing the daily operations of the beach at morning and the club at night. • Responsible for Al Almasa Alamein Venue reservations for mega scale concerts and weddings. • Managing the rentals of EIEC venue branding for all exhibitions and events. • Preparing the action plan of SILO food industry and the structure of the company. • Creating the marketing model and preparing a full advertising budget for SILO foods. “FMCG” • Presenting the governmental employee training plan to the prime minister and the council of ministries as a B2G account manager. • Media buying TV and Radio for exhibitors. • Prepare sponsorship packages and raise funds for Cairo Book Fair 2019. • Planning & organizing Omar khairat Concert 2019 at Almasa New Capital. “Almasa New Capital resort 2nd anniversary”

Planning and organizing FoodAfrica 2018 in Conference International Egyptian center “C.I.E.C” and contributing in the merge of Pack-process with foodAfrica. • Designing the exhibition hall layouts and managing the timeline of the workshops & seminars. • Monitoring the constructions in the Halls and providing the production service. • Responsible for the Egyptian Pavilion that was displayed in Gulf food 2018 at Dubai. • Create Marketing plan for the Egyptian pavilion and execute it as the official delegated agency from the government. • Contact Media buyers in Dubai to reserve the available locations of Venue Branding.

Responsible for putting the marketing strategy and the concept of marketing mix tools “IMC campaigns: BTL&ATL”. • Develop a research plan for the rebranding of Porto Cairo. • Planning & operating the launch of Porto Said 2018. • Develop a marketing campaign for all Porto group for the Football world Cup. • Leading the Marketing team on redesigning and rebranding of Porto Group.

Leading the operations department and creating the structure of the team. • Auditing the cost and the budget of the projects and monitoring the storages and the assets. • Contributing in the Vision and the mission of the company internally and externally. • Operating the whole massive BTL Campaign of Egypt foods 2015 from the launch event of share & big bang to the road shows across all governorates. • Executing various events, activations, and roadshows with more than 5 corporates, such as Juhanyia Oriental Ramadan, Etisalat Launch 4G, Coca-Cola Emojis, and Amer summer festival.

Managing and operating popular campaigns, such as Etisalat 5th anniversary, coca happiness tuck, Pele visit, and Mobinil music festival summer 2014. • Dealing with many suppliers from different specializations, such as light, production….etc. • Sustaining the quality of the items, monitoring the cost of the projects, and timeline. • Responsible for recruiting the usher team and allocating the tasks among them.