Karim Elsayed

• Lead regional Go-to-Market (GTM) and strategic partnership strategy across 17 MEPA markets, driving revenue and transaction growth across digital and physical channels. • Build and manage partnerships with banks, fintechs, telecom operators, digital wallets, and agent networks to accelerate product adoption and market expansion. • Drive GTM execution for mobile applications and digital financial products, enabling partner-led distribution and customer acquisition. • Own commercial negotiations, partner onboarding, and joint value propositions aligned with revenue, volume, and P&L objectives. • Oversee regional GTM budgets, commercial investments, and performance optimization frameworks. • Represent the organization in senior stakeholder forums, partner steering committees, and executive reviews. Key Achievements Successfully scaled multi-country GTM and partnership initiatives across MEPA, supporting digital product launches, accelerating transaction volumes, and strengthening long-term strategic alliances across priority markets.

• Built and managed strategic partnerships with Western Union agents and regional partners to drive sales and transaction growth. • Led partner-enabled digital transformation initiatives, including mobile application launches across MEPA markets. • Played a central role in regional GTM planning, aligning commercial, product, and partner requirements. • Executed coordinated partner marketing campaigns to support customer acquisition and usage growth. • Acted as a bridge between marketing, product, and commercial teams to ensure aligned execution. Key Achievements Contributed to sustained regional growth and digital adoption, supporting Western Union’s transition toward omni-channel and partner-led GTM models, which led to promotion to Director level in 2019.

• Supported branch expansion and new financial product launches, including flagship Islamic banking initiatives. • Coordinated cross-department initiatives between sales, product, and external partners. • Managed agency relationships and external vendors supporting commercial initiatives. Key Achievements Played a key role in strengthening internal alignment and supporting successful product and branch launches during a critical expansion phase.

• Managed brand marketing initiatives supporting commercial growth and market presence. • Coordinated with agencies and internal teams to deliver integrated marketing campaigns. • Supported sales teams with brand-aligned marketing materials. Key Achievements Strengthened brand visibility and consistency across campaigns, supporting sales enablement and market positioning.

• Supported trade marketing initiatives aligned with retail and distribution strategies. • Coordinated with sales teams to improve in-store execution and channel activation. Key Achievements Contributed to improved retail visibility and promotional effectiveness through coordinated trade marketing execution.