Karim Elgammal

Founder and Owner of Ceramica Concepts – UAE, specializing in the supply and distribution of premium ceramic tiles, sanitary ware, and interior finishing solutions. I manage the full business cycle including supplier partnerships, quality control, logistics, and sales strategy. Key responsibilities: • Build and expand strategic relationships with contractors, developers, and B2B clients. • Oversee product selection, quality assurance, and supply chain operations to maintain high standards. • Lead sales operations, pricing policies, and market positioning. • Develop new sales channels and deliver customized project solutions. Focused on delivering high-quality products and exceptional service that provide long-term value to clients in the construction and interior design sectors.

Showroom Sales Manager • Managing B2B and B2C sales operations across showroom and field channels, specializing in tiles, sanitaryware, mixers, and bathroom accessories. • Official dealer of RAK Ceramics and KLUDI products, providing full technical and commercial support to clients. • Handling the full sales cycle: product selection, quotation, negotiation, invoicing, and after-sales service. • Building long-term relationships with interior designers, contractors, project consultants, and traders. • Conducting site visits and client meetings to support project sales and provide design solutions. • Coordinating with warehouse and logistics teams to ensure timely deliveries and stock accuracy. • Supervising showroom display and presentation to enhance customer experience. • Preparing daily and weekly sales reports; consistently achieving monthly targets. • Supporting marketing activities such as product launches, exhibitions, and showroom events. • Using Tally ERP and CRM tools to manage inventory, client data, and invoicing.

Purchasing Executive • Managed procurement of construction materials, tools, and equipment for active projects. • Sourced local suppliers, requested quotations, and negotiated pricing and delivery terms. • Coordinated with site engineers and storekeepers to ensure timely supply of materials. • Issued and tracked Local Purchase Orders (LPOs) and maintained supplier performance records. • Worked closely with accounts and warehouse to monitor stock levels and optimize inventory flow.