karen sesona

* Created and managed web site for ISM and retail partner sites (i.e. CompUSA TV Network, Aero-media, Consumer Connect, etc.)... * Developed and managed all email and direct mail marketing initiatives... * Produced all marketing collateral (i.e. datasheets, brochures, posters, etc.)... * Produced proposals and presentations targeting prospective retail partners and advertising sponsors... * Launched Salesforce.com as web-based salesforce automation and data management tool. * Managed all other marketing deliverables (i.e. photo shoot coordination, event management, promotional products, etc.) * Managed vendor relations (i.e. PR, freelance designers, copywriters, printers and more)

* Increased Ericsson’s career center traffic and usage up to 75% by successfully marketing career support services internally. * Facilitated onsite career transition group workshops and provided 1-on-1 coaching to Ericsson’s released employees. * Delivered career training webinars (Thomson Learning).

* Doubled registrations and revenues monthly by developing and implementing various marketing initiatives to ensure success of partner programs; included collateral, email, direct mail, internet marketing, events, promotions, PR, educational tools, etc. * Published Direct Mail for Dummies® booklet, which became a highly successful promotional tool; publishing rights purchased by USPS. * Ensured success of partner alliances (i.e. RE/MAX, Blue Cross, Unicare, Washington Mutual,...) * Measured ROI on all marketing efforts. * Affiliate Marketing Manager, 8/99-5/00 (promoted) * Drove up to 15% of total company’s revenues by acquiring 10K+ Affiliate Partners... * Founded Bay Area’s Affiliate Marketing roundtable, an exchange forum to share info on Affiliate Marketing, which grew to attract 100+ attendees and panel speakers across the U.S. * Learn more at http://www.marketinglaunch.com/resume.htm * Company closed down in 2001 when internet bubble burst/funding ended.

* Within 7 weeks, increased Netscape Career Center traffic and usage by 65% thru successfully marketing to 600 * hiring companies and cultivating 2500 * external job leads. - Per event, attracted 100 * attendees and > 50 hiring companies (i.e. Adobe, Apple, Cisco, CNET, HP, SUN, etc…) by successfully promoting and directing multiple NETSCAPE / DBM Job Fairs. - Per event, attracted 40 * participants and numerous “hot” Internet start-ups / venture capitalists (i.e. ebay, CNET, E Trade, Kliener Perkins, etc…) by developing an employer forum series and facilitating dialog between candidates and employers. - Ensured success of Sun Microsystems alliance by maintaining strong partner relations.

Responsible for the development and execution of all marketing initiatives for Tyler's Courts and Justice Division. See https://www.tylertech.com >>

* Successfully managed the deployment and ongoing utilization of ELOQUA Marketing Automation tool. * Consistently developed and deployed email marketing campaigns. * Managed company web site including content development, Live Chat, SEO (with agency) to ensure increased traffic and click thru rates. * Developed compelling promotional content and offers (i.e. Free Demo, Free Trial…) and educational tools (i.e. white papers, videos, webcast, demos and more) as basis for offer-driven marketing programs. * As an outbound communication tool, effectively managed the company's blog via routine posts from executives, employees, partners and more. * Successfully launched and managed the company's Affiliate Partner Program to drive web traffic and increase sales. * Spearheaded various internet marketing and inbound / outbound lead generation efforts for sales team. * Supported PR / analyst and social media initiatives with outside agency.

Consistently acquired new clients and managed marketing programs for key clientele including; VeriSign, One Technology, ISM/CompUSA and others. - [ISM/COMPUSA_2004] Developed and managed all marketing deliverables (i.e. web site/s, graphics production, presentations, email marketing and more) for ISM / CompUSA TV ensuring effective transfer of program info as well as increased sales activity. (Led to retained position) - [ONE TECHNOLOGY_2003] Developed and delivered training program on Affiliate and Internet marketing which ensured immediate productivity of new employee/s. - [VERISIGN / NETWORK SOLUTIONS_2001] Helped realize Q2 2001 revenue goals by developing and executing Internet/email partner marketing programs. Key contributor in launching the VeriSign-Network Solutions Internet-based Affiliate Program.

Increased revenue by 40% thru the attainment and development of key target accounts (i.e. Lockheed, CompUSA, GTE, Uniden, Sabre Group, Radio Shack, American Heart Assoc. and more). - Exceeded management expectations by increasing Dallas market revenues to $1.4M ('97) by implementing direct marketing and sales strategies. - Within 7 months, promoted AQUENT’s new division -WebStaff- in Dallas market from initial start-up to company’s revenue leader.

* Increased company sales by 35% to $2.5M by developing and implementing ongoing marketing initiatives including; direct mail, mass-fax, telemarketing, seminars, training workshops & more. * Developed and maintained customer database as basis of ongoing targeted marketing efforts. * Created well-received collaterals which became an effective client communication tool.

Sr. Manager of Marketing Automation at Tyler Technologies