Karen Martin
Head of Creative & Brand Marketing @ RIXO
About
I'm Kaz, a London-based Creative Director with 14 years of design experience, including 8 years in leadership roles. I specialise in crafting 360° brand experiences that seamlessly blend functional and emotional product benefits through compelling storytelling. As a leader, I empower my team while adapting my approach to be hands-on or hands-off as needed. I've successfully built creative functions from the ground up and take pride in developing efficient processes for briefing, collaboration and workflow.
United Kingdom
London Area
Computer Software
Branding & Identity, Art Direction, Design, Social Media, Social Media Marketing, Web Design, Logo Design, Typography, Magazines, Publishing, Advertising, Graphics, Corporate Identity, Email Marketing, Adobe Creative Suite, InDesign, Illustrator, Magento, inVision, Adobe Photoshop
Experience
Head of Creative & Brand Marketing
RIXO
London Area, United Kingdom
Mentor
Who'sYourMommaLondon
Proud mentor for SheSays, helping women in advertising and design reach their full career potentials
Brand & Creative Director
Pulsio
Global Senior Lead Art Director
Just Eat Takeaway.com
London
Led the art direction on UK/IE TVC with Craig David
Creative Director
Wonderbly
London, England, United Kingdom
- Led a successful rebrand in just 5 months, transitioning from a children’s publisher to a leader in gift books, resulting in 10.2% increase in sessions and 6% in conversion rate - Developed new brand guidelines with revamped TOV, engaging the entire business and managing external agency collaboration - Introduced premium art direction for photography and video, including product walkthrough videos that boosted add-to-cart rates by 8% - Directed first post-rebrand OOH campaign, yielding 14% uplift in brand searches - Initiated first location-based photoshoot, driving most successful tube campaign and contributing to 43% YoY increase in UK conversion rate (15% in US) during peak season - Revamped long-standing ‘mystery sends’ email, achieving 8% increase in orders and 12.7% in revenue YoY - Implemented Figma-first approach across all creative work, enhancing efficiency and collaboration within the Creative team and partner teams
Creative Director
Urban
London, United Kingdom
Creative Director
Photobox
London, United Kingdom
Head of Design
Simba Sleep | B Corp™
London, United Kingdom
Design Lead
Simba Sleep | B Corp™
London, United Kingdom
Senior Digital Designer
Soho House & Co
Dean Street, Soho
Digital Designer (contract)
Graham and Green
Education
University of Leeds
Graphic & Communication Design BA (Hons)
University of the Arts London
UX Design
Karen Martin's Contact Information
Phone
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