Karen Ho

Associate Director of Marketing

About

Brand Marketing Strategy | Data-Driven Digital Growth | Cross-Functional Leadership 8+ years of cross-industry experience (Beauty, Food, FMCG, etc.) in brand strategy and integrated marketing. Core strengths include leveraging data-driven strategies and cross-functional leadership to build competitive brand positioning and consistently drive business growth. Experienced in end-to-end management—from strategic planning to execution—with a proven ability to develop high-performing teams and optimize organizational processes. Dedicated to elevating brand performance and accelerating sales growth through strategic insight and data analytics. 品牌整合策略 | 數據驅動成長 | 跨部門領導力擁有8年以上跨產業（美妝、食品、生活用品等）的品牌策略與整合行銷經驗，核心能力是運用數據驅動的整合策略與跨部門領導力，為企業建立高效且具市場競爭力的品牌定位，並持續驅動商業增長。擅長從策略規劃到落地執行的全流程管理，具備建構高績效團隊、優化組織流程的能力，致力於以策略思維與數據分析最大化品牌成效與業績成長。

Country

Taiwan

City

Taipei

Industry

Marketing & Advertising

Skill

行銷, Digital Marketing, Media Planning, Marketing Strategy, Google Analytics, Business Development, Social Media Marketing, KOL Management

Experience

Associate Director of Marketing

Adbert tech media co., Ltd.

2024-6 - Present · 2 yrs 3 mos

台灣臺北市

Driving brand strategy and marketing innovation to elevate market positioning and support business growth. • Built and led a high-performing marketing team, enhancing cross-functional collaboration and operational efficiency. • Directed integrated marketing campaigns and communication strategy. • Led strategic cross-company partnerships to develop new business opportunities and expand the client base.

Strategic Planning Manager

Ad2iction (TNL Media Group)

2017-8 - 2024-5 · 6 yrs 10 mos

台灣臺北市

Developed data-driven digital marketing strategies and long-term brand programs for multi-industry clients. • Planned and executed annual marketing strategies to enhance sales performance. • Coordinated B2B data partnerships (e.g., 91APP, vertical media), developing customized marketing solutions. • Collaborated with Sales and Creative teams to deliver integrated proposals aligned with market demand.