Karena Xu

Solar Sales Consultant @ RENOGY

About

I am a results-driven marketing individual with expertise in social media management, influencer partnerships, event planning, and data-driven campaign optimization. I have successfully collaborated with 300+ influencers, executed events for 5000+ participants, and designed impactful marketing strategies that increased engagement rates by 20% and boosted customer retention. My passion lies in creating innovative solutions that connect brands with their audiences and deliver measurable growth. Hobbies: Traveling, baking dessert, cooking, watching movies. MBTI: ENFJ

Country

United States

City

Irvine

Industry

Marketing & Advertising

Skill

Economics, Data-driven Decision Making, Cross-Functional Leadership, Event Execution, Sales Operations, Marketing Event Planning, Cross-functional Team Leadership, Social Media Outreach, Search Engine Optimization (SEO), Communication, Product Marketing, Creative Content Creation, Sales Processes, Sales Presentations, Influencer Relationship Management, Campaign Optimization, Content Localization, Trend Analysis, Multiple Project Coordination, Customer Acquisition

Experience

Solar Sales Consultant

RENOGY

2024-6 - Present · 2 yrs 4 mos

Ontario, California, United States

• Identified targeted clients, assisted in launching local market campaigns, resulting in a 20% growth in new customer acquisition. • Enhanced client engagement and boosted purchases, increasing engagement rate by 18%. • Filmed, created, edited video content showcasing the product, and boosted a loyal customer base by 15%. • Finalized contracts, resolved customer inquiries promptly, and delivered exceptional after-sales support.

Overseas KOL Operations and Market Promotion Intern

Trendgenix Co., Ltd.

2024-4 - 2024-12 · 9 mos

Beijing, China

• Onboarded top-tier influencers and community leaders to drive customer acquisition through TikTok/Instagram/YouTube. • Streamlined influencer campaigns aligned with brand objectives, ensuring quality content and measurable ROI. • Managed long-term partnerships with 300+ influencers (with 1-3M followers). • Managed video scripts in line with current US market trends.

Marketing Intern

iShow International English

2024-6 - 2024-9 · 4 mos

Shanghai, China

• Developed promotional product-focus materials via Canva to drive product awareness and customer engagement. • Skillfully closed over 30+ sales (average order value ¥7000), enhancing customer satisfaction and retention. • Conducted regular data audits to ensure consistency, reliability, and integrity of operational workflows.

Marketing Intern

UC Irvine

2022-3 - 2022-12 · 10 mos

Irvine, California, United States

• Collaborated cross-functionally and executed 4 offline events for 5000+ students from initial concept to completion. • Utilized social media platforms to boost follower counts by 25%, and improved engagement rate by 15% .