Karen Chan

• Formulate and oversee the implementation of marketing plans, campaigns/projects, and digital strategies to drive e-Commerce sales and support business growth, acquisition, and user engagement • Plan and develop digital marketing campaigns to enhance brand awareness in social media and other e-platforms. • Foster strong communication and collaboration among departments to maximize synergies across teams and marketing programs. • Lead the direction of all creative and content including sales & marketing visuals, e-commerce channels, social networks, photo shooting, and visual merchandising. Oversees the entire process from idea formulation to production. • Plan annual marketing budget and control expenses accordingly.

Manage the marketing & communications of Fashion (Moschino, K-way, Allsaints & Anya Hindmarch) & Lifestyle (OWNDAYS) brands under Bluebell Hong Kong portfolio, manage the full operation of ECOM.

Acted as brand’s principal (Global), regional office and direct execution of Hong Kong & Macau 360 degree marketing campaigns. Digital (IG) and crossover projects focus, plus celeb seeding & events experience for int'l, China and HK markets.

Managed the retail marketing and PR (Regional control and local execution) of brands - Pringle of Scotland, Karen Millen, Ba&sh, Joan&David, Christian Wijnants, EQ:IQ, Anne Klein , Jeanne Pierre, Carolinna Espinosa, Cosmoparis. Central/Central for China, Hong Kong, Macau, Taiwan and Thailand.

Managed the full range of marketing activities - advertising, event, PR, in-store promotions, seasonal collateral, loyalty program and digital marketing. Product range included women's & men's wear + accessories (Designer, contemporary and causal brands), kids' wear, lifestyle products and restaurant.