karen welsh

* Roles included producing and managing publicity for the children’s charity across Wales * organising events and conferences * liaising with other departments, journalists and partnering organisations * writing press releases, statements and reports * interviewing children, young people and parents for case studies * managing internal and external publications * organising media training and more.

* Building strategic partnerships with charitable and corporate organisations to raise profile and membership * co-ordinating national campaigns * close interaction with internal marketing and PR departments and outside marketing agencies, website copy and development * developing working strategies, reporting on project progress * utilising all available communication avenues including print, digital and social media * identifying and producing effective marketing tools * writing news articles and case studies.

* Liaising with national media * national event organising * responsible for website overhaul and copy * assisting on national marketing campaigns * assisting on re-branding campaign * responsible for internal communication with Rotary clubs * copy writing for marketing materials * developing media strategies * writing national, regional and template press releases * interviewing range of professionals, volunteers and young people * delivering media training and workshops.

* Six month contract as PR manager for a number of accounts across the UK with clients ranging from not-for profit organisations and corporate businesses * responsible for both proactive and reactive news releases, features, statements and events * took responsibility for managing the team on PR and external communication matters.

Responsible for securing publicity for nearly 100 children’s projects across the Midlands and East England regions, as well as promoting the charity’s national campaigns in the local and regional media. Working closely with all departments such as fundraising, children’s services and policy. Undertook a cross departmental method of working and sat on a number of committees in order to ensure maximum productivity. Assisted with internal and external comms regionally and advising on marketing strategies and branding.

* Planning and delivering campaign activity from inception to evaluation. Key duties include strategically planning campaign activity across the full communications mix * identifying, briefing and project managing external suppliers * delivering proactive media relations activity * creating campaign collateral across the full mix including print, digital, website, social media, and film * identifying and negotiating with potential partners and sponsors to work together/raise funds * event management * managing campaign budgets and reporting * managing campaign evaluation.