karen ward

chief executive

About

CEO, PFRA New Zealand

Country

new zealand

City

new zealand

Industry

non-profit organization management

Skill

direct marketing, stakeholder engagement, charities, stakeholder management, public speaking, brand development, media relations, community relations, staff management, corporate communications, website copy, fundraising, community development, strategy, social marketing, budget management, internal communications, social networking, nonprofits, crisis management, change management, editing, marketing copy, budgets, business strategy, management, ngos, public relations, marketing communications, research, strategic communications, marketing strategy, strategy development, philanthropy

Experience

sole contractor

writing

2008-3 - 2011-1 · 2 yrs 11 mos

Whilst on maternity leave, I supported small businesses with marketing and web writing. I also worked in a voluntary capacity for various sports organisations.

consultant

blue crow consulting

2006-10 - 2007-1 · 4 mos

Two short-term communication contracts at State Services Commission and Axa NZ.

external communications manager

specialist education services

2000-1 - 2001-4 · 1 yr 4 mos

manager, marketing and communications

open polytechnic of new zealand

2007-3 - 2008-3 · 1 yr 1 mo

This contract role involved re-positioning and rebranding the Open Polytechnic, including a new overarching strategy, TV campaign and complete range of supporting brand collateral.

marketing and communications manager

te aho o te kura pounamu

2001-4 - 2004-7 · 3 yrs 4 mos

marketing and communications consultant

department of internal affairs (nz)

1994-11 - 1997-12 · 3 yrs 2 mos

head of customer service, communications, marketing, branding, equalities and complaints

portsmouth city council

2004-9 - 2006-7 · 1 yr 11 mos

My mandate was to drastically improve customer service and communications across this large unitary council.

chief executive

public fundraising regulatory association

2011-2 - Present · 15 yrs 8 mos

I manage the PFRA, a self-regulatory organisation that regulates and monitors face to face fundraising in New Zealand. Our goal is to ensure the long-term sustainability of this vital fundraising technique.