Karen Villaseñor

Marketing Manager @ Maserati Mexico

About

16 years experience in Automotive Industry. Professional in marketing and specialized in customer satisfaction, focused on the automotive industry for the labor development and achievement of objectives. Effective problem solving, project management. Implementation of corporate strategies involving various key positions in the organization. Experienced at Marketing, Aftersales & Sales campaigns, Customer Service, Customer Satisfaction with SSI & CSI, Facilities Administrator.

Country

City

Mexico

Industry

Automotive

Skill

Gestión de proyectos, Análisis de datos, Medios de comunicación social, Medios digitales, Marketing de redes sociales, Branding, Microsoft Office, Servicio de atención al cliente, Dirección, Gestión y motivación de equipos, Liderazgo de equipos, Investigación de mercado, Análisis de causa raíz, Estrategias ROI, Implementación de estrategias, Mejora continua, Satisfacción del cliente, Planificación estratégica, Plan de marketing, Marketing B2B

Experience

Marketing Manager

Maserati Mexico

2025-1 - Present · 1 yr 9 mos

Mexico City, Mexico

Aftersales Marketing Coordinator

TIP México

2022-3 - 2025-1 · 2 yrs 11 mos

Customer Service Management

Hyundai Motor México

2015-5 - 2022-6 · 7 yrs 2 mos

México

• Leader of the management of the CAC (Contact Academy Center) and Customer Experience, achieving customer satisfaction / NPS with my team. • Coordination of my team focused on attention and follow up of questions and issues of all customers nationwide. • Handling of the CRM where we could analyze data, segmentation and decision making at the management level. • Leader of the corporative program of Aftersales loyalty “Before Service”. Development of the marketing campaign, media plan, coordination of official designs and execution with the Hyundai dealer network. • Delivery of results and analysis for the Top Management (CEO, Directors & Managers), Korea and North America Headquarters. • I implemented with Aftersales team the Salesforce platform with the objective of increasing customer satisfaction through of an effective management and process homologation. • Evaluation of the Customer Service team through of Kpi’s with the business focus and I integrated “Daily scrum” tool for the correct forecast handling.

Training center administrator

Hyundai Motor de Mexico

2014-12 - 2021-2 · 6 yrs 3 mos

• Administrative and operational manager of the training center. • Application of activities accomplish with the environmental and operational regulations and the municipal legislation in force in the workplace (HTA / Operating licenses). • Implemented the Civil Protection and Safety Standards program at the facility (Pioneer in this implementation). • Budget handling and control. • Bidding coordination of suppliers, selection and negotiation of contracts (Security service, Cleaning, Rent, Maintenance, Food, Internet and Telephone).

Marketing Coordinator

Automotriz Tollocan S.A. DE C.V.

2010-6 - 2014-7 · 4 yrs 2 mos

Toluca y alrededores, México

• Marketing in Sales & Service. • ATL & BTL media strategies. • Increase in sales of 12% with the implementation of campaigns through demographic segmentation. • Marketing funds (budget) obtained with the additional sale of 12%. • New vehicles and accessories launch. • ROI, achievement of the 83% annual (Campaigns & events). • Customer segmentation through the Urban Sciences platform. • Benchmark & Mistery shopper. • Monitoring of SSI & CSI. • Audits where we achieved the gold certification with 92% in the evaluated items.

Public relationships and Sales promotion

Embotelladora Mexicana,S.A. de C.V.

2010-1 - 2010-9 · 9 mos

Toluca y alrededores, México

• Opening of new market points. • Forecast (Alliances and negotiation). • Promotion of the brand image (Awareness). • Market share penetration per zone.