
Karen Petty Hold, MBA
Author - Experiencing Design - The Innovator's Journey @ Columbia Business School
About
I help clients innovate and adapt to a rapidly changing competitive landscape within complex spaces. I work with clients in various industries including education, advisory services, government, healthcare, financial services, telecommunications, entertainment and the arts. I have a passion for helping organizations build brands and strategies that improve people's lives. As a Procter & Gamble trained brand marketer, I saw firsthand how P&G drove revenue and profit growth with innovation. Inspired by my experience, I founded my own small business, a publishing company, and built sales through innovative marketing partnerships with Forbes and BusinessWeek magazines.Innovation and Experience design allows me to create value at the intersection of my passions for storytelling, innovation, strategy and design.
United States
Chevy Chase
Higher Education
Start-ups, Strategy, Entrepreneurship, Public Relations, Event Management, Leadership, Marketing, Management, Nonprofits, Project Management, Strategic Planning, Sales, Marketing Strategy, Marketing Communications, Social Media, Program Management
Experience

Founder and Design Strategist
Experience Labs
I am passionate about building creative capacity in individuals, organizations and cities. As the founder and CEO of innovation strategy consulting firm, Experience Labs, I help clients adapt to a rapidly changing environment using the mindsets and tools of design thinking.

Director
DT:DC Design Thinking DC
Director of Design Thinking DC, an action-oriented community of 5,100+ innovative change makers who come together to share knowledge and experience in order to solve complex problems. We are inspired by the human-centered design movement, we connect people from all professional backgrounds who seek to make the world a better place through community-based problem solving.

Director
Global Circular Challenge
Washington DC-Baltimore Area
The mission of the Global Circular Challenge is to expose undergraduate and graduate students to one of the grand challenges impacting our world today - sustainable fashion in a circular economy. Over the course of eight weekly challenges, students immerse themselves in the circular economy and propose solutions that will improve the sourcing, manufacturing, use and disposability of fashion products now and in the future. Students examine materials used, calculate carbon and water requirements, interview fashion and sustainability stakeholders, examine the human dimension and missing actors, build a business plan, create financials and present a final Pitch presentation summarizing their solution.

Lead Trainer
Washington D.C. Metro Area
As a Lead Trainer, I take a learn by doing approach to education to help corporate clients build innovation capacity across their organizations. I work with large Fortune 500 brands including Mercedes, Porsche, Audi, Marriott and Capital One.

Social, Business and Non-Profit Consultant
Karen Hold
Ketchum, ID
Consulting services for celebrity, executive and philanthropic individuals and organizations.

Co-Founder and Publisher
Broadband Publishing
Ketchum, ID
Built a start-up business from $0 to $2.5M in annual revenues. Recruited, managed and led a high-performing marketing team to achieve business goals. Grew business by an average of 182% per year for the first 6 years.
Karen Petty Hold, MBA's Contact Information
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