Karen LIU, MBA, AIPA, IFA

1. Pricing Strategy Development - Create /update and distribute regular and ad hoc pricing lists to Management and Marketing & Sales teams to ensure appropriate and effective pricing is in place. - Create Dynamic Pricing based on fleet availability to increase yield. - Canvass rates and analyze competitive stance to ensure alignment with Hertz China pricing. - Implement changes to rates based on market conditions & market intelligence in order to conform to established pricing strategies. Feedback competitive analysis to sales team. 2. Revenue & Margin Management - Revenue & Margin analysis report - Identify product components (e.g. insurance, up-sell items) to evaluate areas for revenue opportunities - Develop promotional and channel incentive programs to increase sales. 3. Promotion & Product - Detailed promotion mechanics and execution full development - Results tracking & improvement recommendation - Competition promotion tracking on a weekly basis - Product & Concept development 4. System Development, Rate Loading and Maintenance - Rate code creation and loading of all contract rates in Hertz systems for booking purpose, e.g. rate engine, Excalibur, etc. - Maintain pricing structures within the pricing systems, making appropriate changes as structures are amended, new rate plans and/or locations are added, and fleet changes are made. - Loading & removal of local last minute promo rates, terms & conditions into CARs+ . 5. Team Management - Coaching new comer and junior staff on job knowledge and personnel development - Talent development and retention - Continuous team individual productivity improvement 6. Business Process Improvement - Six Sigma & Lean Practice - Project Management - Continuous Improvement

* Perform as project leader in company 100M Cost Saving Project , especially responsible for monitoring company operating expenses, and archive over 20M saving result. - Travel &Entertainment: saving 9.89M, - Office Material & Suppliers: saving 1.4M, - Telephone: saving 603K, - Adverting: saving 5M, - Freeze Merit Increase: saving 4M * Perform controller role, maintain responsibility for monitoring, reporting, analyzing, and tracking on Company Operating Expense Controlling to help department heads on expenses plan, and follow up on high expense items, to better control the spending within the budget, with reports completed by monthly Company deadlines. * Travel Cost Budget Template to create transparency on the cost planning down to cost center and person * Designed company new Travel & Entertainment Claim system and extract for reporting purpose for better analysis, to balance the input of info and value could get from analyzing more data, to help each cost center owner to understand their actual spending versus budget by staff and ensure their T&E are controlled under target. * Ensure internal control processes and activities throughout the company are carried out in accordance with policies and procedures, as well as with applicable HQ policies and practices. According to current tight economic environment, reestablish Travel & Entertainment, Meal Allowance and Transportation policies, and submit related analysis to Management Team as well. * Involved in month end commentary, financial planning processes. * Working with the regional Planning & Analysis team to further improve the timeliness, accuracy and consistency of the Financial Plan and Strategic Plan required by HQ.

* Directly driving several financial and logistics process improvement projects and involvement in many corporate initiatives, involved in corporation forwarder bidding process, and submit related analysis to senior management * Responsible for the implementation of regional operations Policy & Procedures, standardization of Financial Statements, Supporting Schedules, Business Planning and Annual Budget formation and implementation * Play a key role in strategic planning in Asia pacific region, and perform the necessary financial analyses and act as a financial advisor to top management. * Monitor Regional Headcount Requisitions and Budget Amendment submission. * Develop standard training for regional teams to conduct workshops. * Act as Asia Pacific regional leader for Reporting, Consolidation Financial and Logistics reports from different countries; * Responsible for analyzing regional Financial and Logistics productivity and advise respective origin to follow up with non-compliance items * Analyzing expenses reports, vouchers, reimbursement account coding for any payment that according to guideline of policy