Karen Khlat

Marketing Director @ Aswaq Management and Services

About

Senior marketing leader with 15+ years of experience in brand strategy, integrated marketing, and customer engagement for retail, real estate, and corporate brands in the UAE and the region. Proven ability to deliver data driven strategies that strengthen brand equity, increase footfall, and enhance customer experience. Personally vested in market research, customers' behavior and experiential marketing.

Country

United Arab Emirates

City

Abu Dhabi Emirate

Industry

Higher Education

Skill

Integrated Marketing, Marketing Strategy, Retail Marketing, Marketing, Marketing Communications, Marketing Management, Brand Management, Corporate Branding, Market Research, Direct Marketing, Corporate Communications, Customer Insight, Competitive Analysis, Market Planning, Digital Media, Social Media Marketing, Relationship Marketing, Brand Architecture, Strategic Planning, Event Management

Experience

Marketing Director

Aswaq Management and Services

2012-11 - Present · 13 yrs 11 mos

United Arab Emirates

- Marketing lead for Abu Dhabi Mall including brand positioning, annual marketing plans, events conceptualization, integrated campaigns, digital transformation and customer’s engagement. - Overseeing market research, customer insights, competitive analysis, and performance measurement to guide strategic decision making. - Marketing consultancy for all retail and mixed-use developments managed by AMS across the UAE and the region.

Visiting Lecturer

Sorbonne University Abu Dhabi

2017-9 - Present · 9 yrs 1 mo

Abu Dhabi

- Delivered lectures for the Master’s program in Marketing, Management, Communication & Media, focusing on research and the retail industry. - Member of the admission jury for the MMCM program, - Participated as a jury member in evaluating submissions for the Business plan/Business methodology course.

Group Marketing Manager

Abdulla Al Masaood and Sons Group (AMS Group)

2010-12 - 2012-11 · 2 yrs

United Arab Emirates

- Brought on board to establish the group’s standalone brand identity and launch its new corporate positioning. - Set the annual marketing plan for AMS Group, including objectives, strategies, and budget planning. - Standardized marketing practices across diverse business units such as Harley-Davidson, Polaris, AMS Industrial Equipment, and AMS Maritime. - Served as the acting Marketing Manager for Continental Tyres - part of the AMS Group.

Account Director

IMPACT BBDO

2009-12 - 2011-6 · 1 yr 7 mos

United Arab Emirates

- Managed strategic planning, budgeting, and execution of campaigns for key government clients such as the Department of Transport, Tawteen, and Abu Dhabi Education Council.