Karen Haeney

Brand & Marketing Manager @ National Audits Group

About

With over 10 years of experience in marketing across financial services, cybersecurity, and fintech, I’m all about getting things done. I believe there’s always a way—with persistence, determination, and a solutions-focused mindset, success is always within reach. I’ve built expertise in managing strategic events, budgeting, brand awareness, and marketing strategy, alongside stakeholder management, creative agency coordination, and internal and external communications. From driving social media presence and internal branding to public relations and digital marketing, I thrive on creating impactful strategies that deliver real results. For me, it’s about staying creative, pushing boundaries, and bringing energy and determination to every challenge.

Country

Australia

City

Ingleside

Industry

Financial Services

Skill

Content Strategy, Brand Management, Partner Relationship Management, Marketing Event Planning, Content Development, Stakeholder Engagement, Customer Satisfaction, Customer Communication, Agency Relationship Management, Stakeholder Management, End-to-End Project Management, Marketing Budget Management, Campaign Development, Online Advertising, Marketing, Sales and Marketing, Interpersonal Skills, Social Media Marketing, Marketing Communications Planning, Business-to-Business (B2B)

Experience

Brand & Marketing Manager

National Audits Group

2025-7 - Present · 1 yr 3 mos

Sydney, New South Wales, Australia

As Brand & Marketing Manager at National Audits Group, I lead the strategic direction and execution of all marketing, brand, and communications initiatives for one of Australia’s leading audit-only firms. My focus is on elevating brand visibility, strengthening market positioning, and driving sustainable growth through a combination of smart strategy, creative execution, and consistent messaging. From digital campaigns and SEO, to thought leadership and partnerships, I manage end-to-end marketing efforts that reflect our values, support business objectives, and engage our diverse client base, from accounting firms, to government bodies and not-for-profits. This role allows me to combine creative storytelling with data-driven results, and help shape the future of audit as a profession that's smart, human, and full of potential.