Karen Blaylock

- Initiated thorough audit of 5 marketing channels to identify pain points - Grew attributed email channel revenue by 18% YOY - Increased Loyalty participation rate by 10% YOY - Nurtured 50k subscriptions to grow by over 30% YTD - Successfully built strong repour while working collaboratively with my stellar direct report, talented creative team, expert web/app team, and other colleagues. Working as a team was the only way I accomplished the above and so much more!

- Record Email + SMS subscriber list growth for Q4 BFCM (Thank you, Snoop Dogg) - YOY 2.6% conversion rate growth for SMS - Klaviyo Flow Benchmarks: In the 80th percentile for key engagement metrics - Productively Beta tested new AI tools and capabilities in Attentive's new ESP

- Successfully mastered challenging (home-grown) email platforms while coding in HTML - Showcased a thorough audit of marketing and transactional communications for stakeholders - Optimized SMS journeys for post-booking and quickly decreased customer service inbound issues - Collaborated with broader team for email campaign planning, strategy, and execution

- Created high level multi-channel strategy from lead-capture to automations - Reported a 1.5% increase in average campaign click rate through strategic segmenting and messaging strategies (by second month of employment) - Launched a welcome journey to increase new customer acquisition & engagement - Managed processes for workflow, project execution, GTM strategies, and more Our team contributed to Therabody’s biggest product launch in history. Countless hours were spent testing, developing, and improving omni-channel plans before execution. We reached record sales from Email & SMS channels for any non-sale event! Launching such a successful event in 8+ countries/languages was an accomplishment I will always look back on.

- Managed email campaign & journey creation from start to finish (calendar, copywriting, collaborated over design, HTML/CSS coding, segmenting) - Launched SMS channel campaigns and strategies - Regularly collaborated with team to implement marketing strategies for omni-channel campaigns - Managed social media platforms including Instagram, Facebook + researched new platforms for growth - Reported KPIs and trends for multiple channels to better improve engagement and profitability

- Analyzed data to find patterns and correlations to improve productivity - On-boarded & coached 30+ employees to contribute record fundraising numbers - Trailblazed new sales & marketing systems - Produced sale scripts for company wide reference - Independently raised tens of thousands of dollars as a student philanthropist by cold calling, campus fundraising, and direct mail campaigns - Promoted exceptionally fast to leadership positions before ultimately reaching the highest student led role (recognized most for my empathetic communication skills both internally with team members and how I connected with fundraising donors) - Seamlessly managed in person events every semester for not just our large team of students but key stakeholders