Karen B.

With over decades of experience, my journey as a Marketing and Program professional at Bestbuy Distributors Limited has been characterized by a deep passion for marketing and communications. I am committed to enhancing our company's presence in the Canadian automotive aftermarket. My mission aligns seamlessly with Bestbuy's dedication to service excellence, and I thrive on bringing a diverse and creative perspective to our esteemed team. In my current role, I lead the creative department, directing key programs like the Best Auto network, which empowers affiliates with essential business tools. My responsibilities include orchestrating the annual Buy & Sell meeting event, AGM Spring conference and the SunSplash customer engagement initiative, where my skills in brand promotions and incentives shine. Through planning and effective communication, I ensure that our brand's message resonates strongly with our stakeholders.