Karem Padilla Vergara

Responsable de la estrategia de optimización de conversión del sitio y personalización en Chile, Perú y Colombia, impulsando mejoras continuas aumentando +40% venta directa de Personalización Ly a nivel regional.

A cargo de la estrategia de engagement de clientes en Chile, Perú y Colombia mediante la implementación de campañas a los distintos segmentos de clientes según ciclo de vida en Falabella. Logré mejorar KPIs de retención de clientes mediante acciones basadas en datos y modelos de propensión.

-Responsible for CRM strategy in Chile, Peru, Colombia, and Argentina. -Implementing automated logic to establish a centralized framework for customer management, aiming to achieve the main customer KPIs, support marketing decision-making, and enhance customer engagement -Leading the project for integrating the Falabella App with Benefit Coupons for customer management in stores and Fcom

-Creating product recommendation algorithms based on customer purchases, taking into account substitute and complementary products for Tottus supermarket. -Developing an automated tool to evaluate regular promotions and major promotional events. -Defining Key Value Items to establish strategic supermarket pricing at Tottus, a business unit of Falabella.

Generating insights from analysis and analytical models to facilitate business decision-making. The main accomplishment is determining the value of the loyalty program for the business units

Facultad de Ciencias Físicas y Matemáticas

Facultad de Ciencias Físicas y Matemáticas

Facultad de Ciencias Físicas y Matemáticas

Facultad de Ciencias Físicas y Matemáticas

Intern - Thesis preparation student Development of propensity models in order to identify high-value prospects for LATAM loyalty program

Optimized truck routing, demand forecasting, and cement distribution, including shipments, fleet allocation, and warehouse location planning.

Graduada con distinción máxima.