Kareem H. H.

Lead marketing communications, brand strategy, partnerships, and social media operations. Manage end-to-end content development and execution while building structured workflows, governance models, and collaboration frameworks across teams. Key Achievements • Lead content ideation, planning, and execution across social media and digital platforms; manage copywriters, designers, and creative teams using structured briefing processes and Jira workflows integrated with Slack to improve visibility, coordination, and delivery timelines. • Build and manage the Partnerships function from the ground up; define operating model, workflows, SOPs, RASCI matrix, and partnership pipeline while overseeing vendor, agency, influencer, and affiliate collaborations. • Improve community moderation and crisis response operations; process 11.5K reports, create more than 20 crisis playbooks, reduce quality issues by 16.6%, and increase response rate from 14% to 57%, contributing to a 559% increase in engagement. • Establish standardized content production and approval processes; align marketing, creative, and operational teams through structured workflows, tracking systems, and reporting frameworks to ensure consistency and accountability.

Managed social media department operations, including content production, moderation, community management, and performance tracking, while building team structure and operational frameworks. Key Achievements • Managed a 30 member team across content, moderation, and quality assurance functions; improved first response time by 35% and increased CSAT from 40% to 75% through structured performance tracking and team management. • Built and implemented department structure, workflows, and KPIs; defined roles and responsibilities and introduced incentive and bonus schemes linked to measurable performance outcomes. • Developed and executed social media strategies and campaign plans; created annual content calendars aligned with brand and operational goals while improving campaign performance through continuous analysis. • Improved reporting and analytics processes; translated performance data into actionable insights that enhanced content effectiveness, engagement, and overall customer experience.

Built and scaled the social media function, managing strategy, campaigns, tools, and operational processes across content and community management. Key Achievements • Built the social media department from the ground up; defined team structure, workflows, SOPs, and training programs to support scalable and consistent operations. • Managed social media strategy and campaign execution; increased campaign output by 160% and achieved 45% year over year engagement growth through performance tracking and optimization. • Implemented social listening tools including Lucidya and Talkwalker; configured escalation triggers, crisis alerts, and monitoring systems to support real time response and reporting. • Developed analytics dashboards and reporting frameworks; supported decision making and improved visibility into content performance, engagement trends, and user behavior.

Oversaw agency operations, pricing strategy, and organizational structure while improving internal workflows and service delivery models. Key Achievements • Developed and implemented agency pricing strategy; restructured budget allocation to align with service offerings and improve financial planning and cost control. • Built organizational structure and operating model; defined roles, responsibilities, workflows, and interdepartmental processes to support scalable operations. • Established internal workflows and accountability frameworks; improved coordination and execution consistency across teams and projects. • Defined service delivery processes and operational standards; aligned agency capabilities with client requirements to improve efficiency and output quality.

Developed client solutions, proposals, and pricing structures to support business development and service delivery. Key Achievements • Developed digital communication solutions based on client requirements; translated needs into structured proposals aligned with agency services and objectives. • Created and implemented pricing structures for digital services; improved consistency in proposals and supported revenue planning. • Supported client acquisition through solution development and commercial structuring; aligned communication strategies with business needs. • Improved proposal quality and clarity; ensured alignment between client expectations and agency delivery capabilities.

Provided marketing strategy, communication planning, and business development support for agency clients. Key Achievements • Developed digital marketing and communication strategies for clients including UNICEF and Ministry of Health; aligned messaging and channel strategies with objectives. • Generated new business opportunities through structured prospecting and pitch development; converted opportunities into active projects. • Defined service scope and contributed to pricing; ensured alignment between client requirements and agency capabilities. • Delivered communication frameworks and campaign direction; supported execution and client engagement across projects. Clients/Accounts: - UNICEF - Ministry of Health & Population - National Council for Childhood & Motherhood - Yalla Yoga

Managed client accounts, campaign execution, and social media operations across multiple industries. Key Achievements • Managed multiple client accounts; ensured delivery of content calendars, reports, and campaigns within scope and timelines. • Coordinated campaign execution across internal teams; improved the quality of deliverables and client communication processes. • Built and implemented social media processes, including SOPs, strategies, and crisis management frameworks. • Managed budgets, cost estimates, and invoicing; supported account growth and operational efficiency. Clients: - Al Arabi Oil (Savola) - Jotun Saudi Arabia - Ejadah Confex 2016 - Injaz Saudi Arabia - Arena Group

Managed social media strategy, partnerships, and campaigns for retail and real estate brands. Key Achievements • Developed and executed strategies across multiple brands; supported awareness, traffic, and lead generation objectives. • Managed social media operations and internal coordination; ensured consistent delivery and alignment with business goals. • Built partnerships and influencer collaborations; executed cross-promotion campaigns and managed budgets. • Produced performance reports and monitored market trends; supported campaign evaluation and strategic adjustments. Brands: - The Gate Mall - Retail brands: Bonia, Trollbeads, Cream Clothing, Mac Duggal, Bruni Collection, Salam Orfevres, Incanto, Oliver Weber, Girandola - Food and beverages: Gerstner, Al Dar, The Chocolate Gate, Gate lounge

Managed client accounts, campaign execution, and performance analysis for major brands. Key Achievements • Managed accounts for Ooredoo, Al Ghanim Motors, and Costa Coffee; handled communication and execution of social media activities. • Planned and executed campaigns including rebranding initiatives; ensured alignment between creative and brand messaging. • Coordinated with internal teams on content and visuals; maintained consistency across campaigns. • Monitored performance and analyzed data; provided insights to improve campaign outcomes. Clients: - Ooredoo Telecom - Al Ghanim Motors - Costa Coffee

- Built, Maintained, and Distributed approved corporate content to online journalists, bloggers, and online media sites and coordinate with them. - Prepared analysis of online coverage using appropriate evaluation and monitoring tools and measure the impact on the overall marketing efforts. - Monitored trends in social media tools, trends, and applications and appropriately applied that knowledge to increase social media use at Youtube/ Facebook, etc. Clients: - P&G (Pampers, Fairy) - Hyundai

- Developed Daily/Monthly/Annually PR Analysis - Developed Daily/Monthly/Annually reports Clients: - Vodafone Telecom - Citystars properties - Emaar Misr properties - KADCO Egypt - DHL Egypt

- Managed the relationship with multiple clients to guarantee the best service, and business sustainability. -Sustained and developed existing and potential clients' businesses. - Supervised the client's PR campaign planning and implementation. - Proactively generated new ideas and opportunities to promote clients' business. - Provided counsel on tactical matters, linked to strategic plans. - Developed media relations strategies, measure and deliver results. - Drove the development of appropriate public relations strategies and programs. - Generated ideas for media outreach and pitch efforts. - Implemented special public relations events such as press conferences and media tours. - Provided support in developing media perception audits and analysis. Clients: - Emaar Misr Properties - Citystars Mall

- Acted as a frontline interface with customers of Vodafone companies worldwide. - Responded to customers over the phone and resolved their inquiries. - Owned and managed the client relationship: resolved calls efficiently and effectively. - Ensured service level agreements were met and maintained. - Proactive in regards to the improvement of processes and procedures. - Communicated positively with all involved parties to facilitate the customer's reception of the expected distinguished service.

The Effect of Sound-Aided Brand Recall on the Fast Food Consumer Buying Behavior Application: McDonald's Graduation project grade: Excellent