Karatrat Wongisariyakul

• Set up a new team to exclusively handle special projects such as creating the company’s house brands, developing an e-commerce website, and managing its prototype outlet. • Assisting the executive directors with company’s strategy and new strategic projects.

• Reformed and led the product management team to increase the category’s sales revenue by efficiently managing the category’s inventory, pricing strategy, marketing activities, supplier relationships, and sourcing new products.

• Successfully tripled online sales revenue of women apparel and lingerie products by liaising with vendors and other subsidiary companies under Central Group.

• Liaised with the sales team to increase the category’s sales revenue by efficiently managing the category’s inventory, pricing strategy, marketing activities, and maintaining good relationships with partners and suppliers.

• Assisted product managers in executing marketing activities such as preparing marketing tools, organizing roadshows, and training sales teams on product knowledge.

CU Chorus - performed at university's ceremonies and competitions Faculty of Architecture - raised sponsorship money for architecture student's annual play (Frankenstein - 2011) and annual Ruen-Thai magazine (2010)