Karanjot Bassi

As a Regional Sales Manager I am responsible for leading, developing, and driving the performance of a team of Territory Account Managers to deliver against revenue, growth, and all KPI targets. This role combines strong commercial delivery with hands-on leadership, ensuring consistent execution of sales strategy, high levels of team engagement, and continuous performance improvement across the region. Key Responsibilities- Team Leadership & Management - Lead, motivate, and develop a team of Territory Account Managers - Conduct regular 1:1s, performance reviews, and coaching sessions - Manage absence, conduct, and wellbeing - Drive a high-performance culture - Lead regular team meetings - Maximise time in field, delivering hands on coaching and leading by example Sales Performance & Delivery - Own regional sales performance against targets - Monitor and analyse sales data - Implement sales tracking and reporting - Develop and execute regional sales plans Growth & Development - Drive territory expansion and new business - Deliver category growth across all product lines - Create and implement targeted sales activities - Execute regional development plans Performance Management - Lead the performance management cycle - Identify and address underperformance - Support development and succession planning Recruitment & Talent - Manage first-stage recruitment - Support onboarding and training - Build talent pipeline Operations & Process - Implement company policies and processes - Ensure consistency across team - Resolve operational issues Communication & Leadership Alignment - Act as a feedback loop to senior leadership - Provide market and customer insights Culture & Values - Role model company values - Foster a positive team environment KPIs - Revenue and margin performance - All KPI’s delivered - Team target achievement - Territory growth - Regional growth with effective team recruitment and onboarding - Category growth - Employee engagement

Territory Team Leader • Operate in a player-coach role, balancing hands-on territory management with leadership responsibilities across a team of Territory Account Manager. • Spend 3 days per week driving growth in my own territory and 2 days leading, coaching, and developing the wider team. • Lead by example, setting standards in execution, energy, and commercial performance Leadership & Team Development. • Coach, motivate, and develop a team of Territory Account Managers to exceed sales, distribution, and visibility targets. • Conduct regular 1:1s, ride-alongs, and performance reviews to support progression and capability building. • Analyse KPIs and sales data to identify trends, performance gaps, and growth opportunities • Deliver consistent field-based coaching to ensure brand standards and best-in-class execution. • Support recruitment, onboarding, and training of new team members in partnership with the Sales Director. • Act as the first point of contact for day-to-day support, troubleshooting, and performance management. Territory Management • Own and grow a defined geographic territory, consistently delivering against revenue and distribution targets • Develop and activate vape, convenience, and key multi-site operator accounts • Build strong, long-term customer relationships through regular visits and tailored account strategies • Maximise in-store visibility, merchandising, and promotional execution in line with brand guidelines • Identify new business opportunities while driving growth within existing accounts Reporting & Collaboration • Report on personal and team performance, pipeline activity, and market insights • Collaborate cross-functionally with marketing, operations, and finance to ensure seamless execution • Contribute field insight to inform territory planning and wider commercial decisions • Maintain accurate CRM data and timely reporting

As a Territory Account Manager in the FMCG industry, I specialise in driving sales growth, building strong customer relationships, and identifying strategic opportunities within competitive retail environments. I’ve consistently grown revenue across my territory by opening new accounts, expanding existing business, and improving customer retention. I work closely with independent retailers and multi-site operators to optimise product ranges, enhance in-store visibility, and drive repeat sales through merchandising support, promotional planning, and a strong focus on customer needs. By managing a busy pipeline and aligning territory plans with company objectives, I’ve regularly exceeded sales targets. I also provide market feedback to shape product strategies, use CRM systems for accurate reporting, and collaborate cross-functionally to deliver fast, high-quality service. I take pride in being proactive, results-oriented, and committed to helping my clients and company succeed in a fast-paced, ever-evolving FMCG landscape.

In my role as Regional Sales Executive, I managed a portfolio of over 300 independent retailers and wholesale accounts, leveraging Salesforce to enhance customer interactions and optimise territory management. I consistently exceed sales, distribution, and market share targets by implementing strategic merchandising and educating retailers on product offerings and legislative requirements. Utilising Power BI, I analysed performance metrics to identify growth opportunities, delivering actionable insights that drive decision-making. Additionally, I collaborate cross-functionally to execute impactful trade incentives, maximising ROI and strengthening market presence.

As a Tactical Representative, I thrived in dynamic environments, stepping into new territories and rapidly establishing rapport with clients. My ability to adapt quickly allowed me to deliver immediate sales growth through cold calling and persuasive communication. I played a critical role in the successful launch of new products, providing market insights to senior management that informed regional strategies and drove business outcomes.

In this leadership role, I oversaw the daily operations of a high-performing retail store, consistently achieving sales targets while fostering an environment of development and achievement. I was instrumental in implementing FCA-compliant practices, conducting training sessions, and sharing best practices across the region to enhance performance. My responsibilities included detailed sales forecasting, inventory management, and team coaching, ensuring operational efficiency and customer satisfaction.

Starting as a part-time Sales Advisor, I quickly transitioned to full-time and earned recognition for exceeding individual and team KPIs. Acting as Duty Manager, I handled store operations and resolved escalated customer concerns effectively. My proactive approach to in-store sales initiatives contributed significantly to the team's success, enhancing customer loyalty and driving repeat business.

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