Kara Bloom

- Manage over $1 million in monthly ad spend across Google, Facebook, Instagram, Snapchat, and TikTok, executing and optimizing digital marketing campaigns to drive lead generation and meet strategic acquisition goals for law firms - Develop and refine campaign strategies, ad copy, landing page content, and creative assets to enhance campaign effectiveness - Optimize campaigns to achieve key performance indicators (KPIs) such as cost per lead and cost per client acquisition - Track, measure, and analyze campaign performance through platform reporting, analytics tools, and client feedback - Lead and manage marketing projects from inception to execution, coordinating cross-functional teams and ensuring timely delivery aligned with strategic objectives - Supervise and support the Digital Media Buyer with campaign strategy and management

- Supported the Senior Media Buyer in managing ad spend across paid social and search channels for law firm clients - Conducted detailed analysis of campaign metrics to inform strategic decisions and optimize performance

- Developed new reporting tools to accurately track and monitor performance metrics - Proposed strategies to enhance lead volume, quality, and profitability based on comprehensive marketing reports

- Maintained and generated accurate reports and dashboards - Supported the Marketing, Sales and Accounting teams

- Created copy for the company website, social media channels, and marketing emails - Designed digital and print marketing materials using Adobe InDesign and Photoshop - Organized and executed B2B marketing campaigns - Led internal and external projects, conferences and events

- Assisted with marketing events and programs - Designed and distributed communication materials using Adobe InDesign and Photoshop - Wrote content for the Financial Literacy blog using WordPress - Administered database and list updates

- Managed social media sites including Twitter and Facebook - Taught employees how to use social media tools effectively - Coordinated online calendars to promote classes and events

• Attended Richmond University in Florence, Italy for four months during my sophomore year of college • Studied Italian, Art, History and Marketing • Volunteered at Creative Corner, an English learning center for elementary-aged children • Traveled throughout Italy and Europe