Kara (Wallace) DeGooyer

Kara Wallace Photo - www.karawallacephoto.com -Maintain established photography business specializing in: -Commercial work: Branding, Headshots, Lifestyle, Product -Execute comprehensive business plan and operations structure; adequate compliance with state and federal regulations -Clients include Amazon, The Climate Pledge, Climate Pledge Arena, Seattle Kraken, Burnt Bridge Cellars, Fast Penny Spirits, and more.

• Channel owner for The Climate Pledge’s Twitter and LinkedIn accounts • Develop and implement daily digital content, campaigns, and overall communications strategy for the Pledge’s B2B audience • Own content and posting calendar consisting of an effective balance of original content, news, and educational graphic assets • Create social content in collaboration with (and with support from) in-house and agency creative teams in accordance with creative brand guidelines • Develop KPIs for growth and impact; own channel data/metrics by executing weekly, monthly, quarterly, and yearly business reports to inform move-forward strategies and goals • Work with internal and external partners to execute strategic communications projects and strategies that support team goals and advance climate solutions • Serve as Copywriter for TCP social channels, Amazon executives’ LinkedIn and Twitter posts, as well as for Climate Pledge signatory executives • Working knowledge of climate change issues, cross-sector industry innovations and trends, climate policy initiatives, and more

• Managed content, community engagement, and metric tracking for @amazonhome’s organic Instagram channel; increased followers from 575K to 2M followers in the span of two years, meeting and surpassing KPI goals around followers, reach, and engagement while scaling partnership programs and events, innovating with new and emerging content formats and creating valuable customers through purchase loyalty • Owned channel data/metrics (KPIs) by executing weekly, monthly, quarterly, and yearly business reports to inform move-forward strategies and goals • Partnered with paid social team to ensure bar-raising, quality content was surfaced in ads, driving iOPS, follower growth and brand awareness • Owned content and posting calendar consisting of photography assets shot for site campaigns and social as well as user-generated/partner-generated content • Concepted/executed social-first content briefs focusing on a mix of evergreen, trend-forward and seasonally relevant themes; created shot lists, backing into quarterly asset needs for @amazonhome • Managed partner team/programs communication and delivered on related metrics • Collaborated on the launch and organic growth of Amazon Home on Pinterest and Amazon Pets on Instagram––driving awareness of the brands as leaders in the home and pet space • Stayed up-to-date with political and cultural climate to ensure channel was never insensitive to marginalized communities; always-on awareness about the inclusivity of a broad range of ideologies, communities, genders, and races

• Managed and organized video scripts across 14 localized markets/languages • Booked and oversaw voice sessions for US and localized scripts • Ran quality control on all US and localized scripts, outgoing video versions and mastered videos • Communicated project statuses/video reviews daily with the team and partners, flagging and troubleshooting roadblocks as they arose • Created closed captioning for US and localized videos

• Contribute to the delivery of high volume photo assets while ensuring compliance to corporate policy and overall adherence to budget/process guidelines • Interdepartmental coordination and communication between project managers, key business partners (clients), production team and hired crew/vendors to ensure project execution and success • Per art director’s creative guidelines, develop shot list and schedule to ensure effective and timely execution of mandatory shots for project goals and objectives • Flag and trouble shoot potential issues; remove roadblocks in production • Build out workbacks, bids, budgets and track actuals to ensure projects adhere to established timelines and spending goals • Book crew, talent and associated vendors directly or through agencies; create Service Level Agreements and related contracts • Manage all aspects of day of shoot to ensure photo crew adheres to Amazon Studio best practices, stays on schedule and executes required shots • ASIN (product) tracking and sample management before during and after each production

• Maintain a smooth and secure workflow based on client needs • Manage capture, processing, and back up of images on set • Trouble shoot cameras, systems and software • Ensure that RAW images are color balanced, exposed, adjusted and processed to meet creative vision and technical specifications

• Managed studio staff and contractors across all pre-production, production, and post-production activities with focus on customer service to ensure high-quality products/service delivered in a timely manner - projects ranged from personalized headshot sessions to large-scale, multi-day commercial productions for small / large businesses and high profile individuals • Led key activities across sales lifecycle including proposal build out, billing/invoicing, and final product/service delivery • Facilitated overall business development of new commercial photography and corporate headshot offerings through development of go-to-market plans, pricing strategies, and identification / targeting of new clients • Implemented standardized business workflows and best practices to improve client satisfaction, project management processes and increase overall office productivity

• Oversaw and scheduled the workflow and post-production of all jobs from first click to final delivery • Assisted in presentation and delivery of international wedding photography workshops across five countries for groups of up to 60 students • Developed ‘Creative Live’ programming on how to build and grow a photography business that was presented to 30,000+ live viewers across the world • Collaborated on design and photo retouching • Acted as Lead Assistant and/or Digital Tech on photo shoots

• Facilitated day to day operations and organization of the studio including all equipment and files/images on RAW NAS Server System • Assisted in lighting and camera set up for all commercial and retail shoots • Color corrected and retouched final deliverables

• Responsible for showcasing comprehensive service offerings to potential clients • Worked to develop new accounts through targeted marketing strategies and cold calling, ultimately leading to securing new accounts for the team • Offered a full-time position to continue at Morgan Stanley as Financial Advisor Associate

Commercial Photography