Kara Reinsel, MBA

- Led strategy, development, and optimization of RB Global’s internal asset management platform processing 650K assets annually, streamlining the disposition process for sellers’ assets from intake to sale. - Managed and mentored a team of 4 Product Managers across sub-domains including asset ingestion, taxonomy, inspections, mobile tools, and repair services. - Collaborated with engineering leadership and senior stakeholders to consolidate three legacy systems into one modern platform, improving efficiency, scalability, and internal user experience. - Spearheaded transformation initiatives, including an iOS app supporting 478K inspections annually and 500 inspectors, driving productivity improvements and reducing operational friction. - Applied enterprise product management expertise to optimize workflows, integrate APIs, and standardize asset processes. - Championed a user-centric approach for internal tools, ensuring solutions align with business objectives and internal customer requirements.

𝐋𝐞𝐚𝐝 𝐚𝐧𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐳𝐞 𝐭𝐰𝐨 𝐤𝐞𝐲 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬, 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 & 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐏𝐨𝐥𝐢𝐜𝐲, 𝐭𝐨 𝐫𝐞𝐝𝐮𝐜𝐞 𝐜𝐨𝐝𝐞 𝐞𝐱𝐩𝐥𝐨𝐢𝐭𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐦𝐚𝐧𝐢𝐩𝐮𝐥𝐚𝐭𝐢𝐨𝐧 𝐫𝐢𝐬𝐤𝐬. ❇️ Successfully launched and drove adoption of a Reporting API, enabling customers to import and manage their security data using business intelligence tools. ❇️ Renewed a key customer contract worth $5.5 million per year, primarily attributed to the launch and impact of the Reporting API.Successfully launched and drove adoption of a Reporting API, enabling customers to import and manage their security data using business intelligence tools.

Kessel Run is responsible for building, testing, delivering, operating, and maintaining cloud-based infrastructure and warfighting software applications for Airmen worldwide. 𝐋𝐞𝐝 𝐚𝐧𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐝 𝐭𝐡𝐞 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐬𝐞𝐜𝐮𝐫𝐢𝐭𝐲 𝐫𝐞𝐥𝐞𝐚𝐬𝐞 (𝐒𝐞𝐜𝐑𝐞𝐥) 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞, 𝐦𝐚𝐱𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐬𝐞𝐜𝐮𝐫𝐢𝐭𝐲 𝐞𝐧𝐡𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭𝐬, 𝐚𝐧𝐝 𝐢𝐦𝐩𝐫𝐨𝐯𝐢𝐧𝐠 𝐨𝐯𝐞𝐫𝐚𝐥𝐥 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐩𝐫𝐨𝐜𝐞𝐬𝐬𝐞𝐬. ❇️ Led a ten-person Agile development team in the successful development and delivery of the SecRel pipeline, which enables teams across Kessel Run to scan and secure code and applications. ❇️ Streamlined SecRel team processes by eliminating low-value meetings, implementing Kanban methodology, and dedicating time to ongoing reduction of technical debt. ❇️ Co-launched Product Manager office hours and facilitated the first In Real Life workshop, fostering collaboration and productive relationships among product managers, tech leads, and engineers. ❇️ Successfully shipped iterative improvements to the SecRel pipeline, including adding support for third-party artifacts, enhancing the security and reliability of the overall system.

𝐋𝐞𝐝 𝐭𝐡𝐞 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐲 𝐨𝐟 𝐜𝐥𝐨𝐮𝐝.𝐠𝐨𝐯, 𝐚 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐚𝐬 𝐚 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 (𝐏𝐚𝐚𝐒) 𝐮𝐭𝐢𝐥𝐢𝐳𝐞𝐝 𝐛𝐲 𝟑𝟎+ 𝐅𝐞𝐝𝐞𝐫𝐚𝐥 𝐚𝐠𝐞𝐧𝐜𝐢𝐞𝐬, 𝐰𝐡𝐢𝐥𝐞 𝐦𝐚𝐱𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐦𝐩𝐚𝐜𝐭, 𝐚𝐝𝐝𝐫𝐞𝐬𝐬𝐢𝐧𝐠 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐧𝐞𝐞𝐝𝐬, 𝐚𝐧𝐝 𝐢𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐢𝐧𝐠 𝐭𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐢𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭𝐬. ❇️ Saved $247,500 in costs by streamlining team meetings, removing 900 hours of low-value meetings, and reallocating time and resources effectively. ❇️ Successfully overhauled the cloud.gov site by migrating to the Federalist publishing platform and implementing US Web Design Standards (USDWS) 2.0, resulting in improved content and user experience to meet customer needs. ❇️ Established a product manager community of practice within the Technology Transformation Service (TTS), providing coaching and mentoring to product managers across the government and fostering collaboration and best practices. ❇️ Designed and conducted five tech talk webinars, educating government users on the effective utilization of cloud services on the cloud.gov platform.

18F is an office within the General Services Administration (GSA) that focuses on assisting government agencies in purchasing, building, and sharing technology products. Goal is to improve efficiency and effectiveness in the public sector through the application of modern digital practices.S 𝐒𝐮𝐩𝐞𝐫𝐯𝐢𝐬𝐞𝐝 𝐚𝐧𝐝 𝐦𝐞𝐧𝐭𝐨𝐫𝐞𝐝 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐦𝐚𝐧𝐚𝐠𝐞𝐫𝐬 𝐰𝐡𝐢𝐥𝐞 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 𝐢𝐦𝐩𝐚𝐜𝐭𝐟𝐮𝐥 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬 𝐚𝐧𝐝 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐢𝐧𝐠 𝐜𝐨𝐬𝐭-𝐬𝐚𝐯𝐢𝐧𝐠 𝐫𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬 𝐭𝐨 𝐠𝐨𝐯𝐞𝐫𝐧𝐦𝐞𝐧𝐭 𝐚𝐠𝐞𝐧𝐜𝐢𝐞𝐬. ❇️Supervised, coached, and mentored a team of four product managers, ensuring their growth and success within the Product chapter. ❇️ Led an eight-week discovery engagement for the Department of State Operations Center, resulting in a subsequent project worth $3.5 million. Additionally, our recommendations saved the Ops Center $255k/year in content costs by optimizing the use of a cloud-based news tool. ❇️ Rebuilt and strengthened the partnership with the Library of Congress Copyright Office, positioning 18F as a trusted advisor. Delivered recommendations for modernizing the copyright registration process, impacting over 480,000 applications annually, leading to a new phase of work valued at $4 million.

Director of Web Strategies: 𝐋𝐞𝐝 𝐰𝐞𝐛 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐚𝐧𝐝 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐯𝐢𝐬𝐢𝐨𝐧 𝐭𝐨 𝐝𝐫𝐢𝐯𝐞 𝐫𝐞𝐯𝐞𝐧𝐮𝐞, 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐞𝐧𝐡𝐚𝐧𝐜𝐞 𝐮𝐬𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐟𝐨𝐫 𝐚 𝐧𝐨𝐧-𝐩𝐫𝐨𝐟𝐢𝐭 𝐨𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐟𝐨𝐜𝐮𝐬𝐞𝐝 𝐨𝐧 𝐲𝐨𝐮𝐭𝐡 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭. ❇️Successfully led the migration of 4-H.org and 4-HCenter.org from Ektron to Wordpress, resulting in a 20% increase in revenue for 4-H.org and a 100% increase in leads for 4-HCenter.org. ❇️ Received a spot award from senior executives for leadership on the Wordpress project, ensuring improved website function, ease of use, and expanded reach. ❇️ Spearheaded the implementation of WebDAM, a digital asset management platform, leading to a 5% increase in asset downloads year over year. Created a secure and curated 4-H brand portal with over 500 assets, supporting marketing needs and contributing over $3 million annually. ❇️ Achieved a 313% increase in traffic to high-priority pages for the primary target audience by leveraging user research experiments and analytics to drive user-centered design. ❇️ Increased mobile traffic to 4-H.org by 10% through the implementation of responsive design practices based on website metrics analysis. ❇️ Invited by the 4-H field marketing team to provide thought leadership and best practices in digital through webinars for 4-H field professionals, covering topics such as brand building and website metrics.

Consultant - Digital Strategy, Online Marketing, and Product Management: 𝐏𝐫𝐨𝐯𝐢𝐝𝐞𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐠𝐮𝐢𝐝𝐚𝐧𝐜𝐞 𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 𝐢𝐧 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭, 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲, 𝐚𝐧𝐝 𝐨𝐧𝐥𝐢𝐧𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐟𝐨𝐫 𝐜𝐥𝐢𝐞𝐧𝐭𝐬. ❇️ Managed the successful development and deployment of AARP's $50K Ultimate Retirement online sweepstakes, resulting in 8.1 million page views and 206,000 new registrations on AARP.org. ❇️ Led a cross-functional team in developing new online fundraising products for Network for Good's small to medium-sized non-profit customers, conducting rapid deployment usability testing and user interviews to ensure product effectiveness.

Account Director - Atlantic Media Strategies:𝐋𝐞𝐝 𝐚𝐧𝐝 𝐚𝐥𝐢𝐠𝐧𝐞𝐝 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐞𝐬 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐫𝐨𝐚𝐝𝐦𝐚𝐩 𝐚𝐧𝐝 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐟𝐨𝐫 𝐜𝐥𝐢𝐞𝐧𝐭𝐬, 𝐰𝐡𝐢𝐥𝐞 𝐩𝐫𝐨𝐯𝐢𝐝𝐢𝐧𝐠 𝐬𝐮𝐩𝐩𝐨𝐫𝐭, 𝐦𝐚𝐭𝐞𝐫𝐢𝐚𝐥𝐬, 𝐚𝐧𝐝 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐭𝐨 𝐞𝐧𝐡𝐚𝐧𝐜𝐞 𝐭𝐡𝐞𝐢𝐫 𝐨𝐧𝐥𝐢𝐧𝐞 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞. ❇️ Successfully owned and drove priorities for FaceTheFactsUSA.org, a non-partisan political website featuring original video content, a mobile site, infographics, and strong social media presence. ❇️ Proposed and developed a native iPhone app and a mobile site for a premier annual event, featuring renowned speakers like Melissa Mayer, Howard Schultz, and Eric Schmidt. ❇️ Planned the early stages of a redesign for a client's $1.8 million sports content website, including e-commerce integration, a mobile site, new apps, and a refocused content and social media strategy. ❇️ Actively recruited a talented team of user experience designers, visual designers, developers, and project managers to support project execution and success.

Wunderman DC, a WPP Company, is a digital agency specializing in relationship marketing for various industries. 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐝 𝐚𝐧𝐝 𝐞𝐱𝐞𝐜𝐮𝐭𝐞𝐝 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐟𝐨𝐫 𝐜𝐥𝐢𝐞𝐧𝐭𝐬. ❇️ Spearheaded the creation of a comprehensive digital communications strategy for the launch of a new over-the-counter consumer health product, resulting in projected sales of $85 million. This included website development, content strategy, social media implementation, and a successful public health awareness campaign. ❇️ Developed a comprehensive social media workbook for a client, providing corporate-level policy, publishing guidelines, and implementation plans across multiple platforms, ensuring consistent and effective social media presence. ❇️ Led digital strategic work for a $5 million pharmaceutical client, overseeing complete website redesigns and marketing campaigns for two business units. Successfully managed complex client and government relationships to deliver impactful results. ❇️ Recognized as a featured author in industry publications, such as the WPP Reading Room and Wunderman Network Newsflash, for thought leadership articles on Twitter best practices and digital etiquette.

𝐒𝐩𝐞𝐚𝐫𝐡𝐞𝐚𝐝𝐞𝐝 𝐭𝐡𝐞 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐥𝐚𝐮𝐧𝐜𝐡 𝐨𝐟 𝐑𝐞𝐧𝐭𝐞𝐝𝐒𝐩𝐚𝐜𝐞𝐬.𝐜𝐨𝐦, 𝐚 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐝𝐞𝐝𝐢𝐜𝐚𝐭𝐞𝐝 𝐭𝐨 𝐚𝐩𝐚𝐫𝐭𝐦𝐞𝐧𝐭 𝐫𝐞𝐧𝐭𝐞𝐫𝐬, 𝐰𝐡𝐢𝐥𝐞 𝐚𝐜𝐡𝐢𝐞𝐯𝐢𝐧𝐠 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐠𝐨𝐚𝐥𝐬 𝐚𝐧𝐝 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 𝐮𝐬𝐞𝐫 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭. ❇️ Successfully developed and launched RentedSpaces.com, attracting 1.5 million monthly visitors and surpassing revenue expectations by 23%. ❇️ Achieved significant increases in visits and page views for RentedSpaces.com by applying user-centered design methods and leveraging user-based learning and research. ❇️ Led end-to-end product development for RentedSpaces.com, establishing the product roadmap, conducting market analysis, and implementing concepts to create a successful website. ❇️ Utilized various online media channels, including SEO, paid search, blogs, mobile applications, content modules, and user-generated content, to promote RentedSpaces.com and drive user engagement. ❇️ Developed a marketing strategy that maximized content distribution, revenue sources, and market share in the online apartment rentals space, leading to widespread success.

𝐋𝐞𝐝 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐢𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬 𝐟𝐨𝐫 𝐀𝐎𝐋 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 𝐚𝐧𝐝 𝐀𝐎𝐋 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐬, 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 𝐭𝐫𝐚𝐟𝐟𝐢𝐜, 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐫𝐞𝐯𝐞𝐧𝐮𝐞, 𝐚𝐧𝐝 𝐢𝐦𝐩𝐫𝐨𝐯𝐢𝐧𝐠 𝐮𝐬𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞. ❇️ Attracted two million monthly unique visitors to AOL Real Estate and generated $8 million in annual revenues. ❇️ Provided analysis of real estate and rental market issues through interviews with online media outlets, such as BobVila.com, establishing thought leadership. ❇️ Led the successful integration of AdSense for Search (AFS) and AdSense for Content (AFC) sponsored links into AOL Real Estate, resulting in an average weekly revenue of $24,000. ❇️ Oversaw the im iplementation of an online content program that doubled traffic and reduced the exit rate by 50%. ❇️ Managed a successful search engine optimization (SEO) initiative, driving 40,000 natural search referrals per day. ❇️ Co-managed a summer intern, providing mentorship and guidance throughout a nine-week internship.