Kar Kiat Khoo

I see a shift happening—our homes are becoming more than just living spaces; they're where we relax, connect, and create moments that matter. This shift inspired me to develop the home lounging appliances category for the modern home. At the same time, e-commerce is enabling new business models that bring high-quality, well-designed products to market at accessible prices. By working directly with factories and cutting out inefficiencies, we can deliver better value while meeting the needs of modern consumers. I started this journey by successfully launching our first product—a living room chiller inspired by Nordic aesthetics, designed to complement modern homes. Recognizing gaps in quality and production early on, I worked closely with experts to iterate and improve quickly.

Responsible for entire Lazmall Electronics Category performance. Led up a team of 12 Key Account Managers to implement cluster strategy with sellers.

- Responsible for Taobao-related business within Lazada cross border business - Oversee cross border campaigns and traffic

Technology focused company with roots in Tsinghua University. Specializes in security, smart city and emergency management command and control platform solutions. Streamlined company's product offering and sharpened strategy for business development. Manage key accounts and led team to win government projects.

Asia's largest food catering company. Pioneered and led a ventures team to create new products through agile methodologies with the aim of creating new revenue streams/models.

Fastbee is a food delivery startup that was set up with the aim of changing the way Singaporeans obtain their meals daily. The technology driven delivery model lowers operation cost by aggregating orders and eliminating last mile delivery through the use of a smart food dispenser. I personally recruited and groomed a team of highly driven millenials to build the delivery platform which served 50,000 meals. Being a strong believer and practitioner of the lean business startup methodology, I personally built Fastbee's early MVP platforms from scratch to enable successful proof of concept trials which gained customer traction, angel investments and strong government support.

Adopting the Lean Business Startup methodology to build a new industry sector (Security Technology) in Singapore. Jointly implemented the Safe City Test Bed Programme with the Ministry of Home Affairs. Worked with companies with cutting edge security technologies such as Thales, NEC, Panasonic, Hitachi and Singapore Technologies to develop their regional growth strategies in the sector.

Breaking into the networks of the highest tier business owners in China and Korea with the aim to increase their mind share on using Singapore as a base for their SEA expansion strategy. Concurrently First Secretary at the Singapore Embassy to Beijing

Banking and Finance, Marketing, Computing (Minor)