Kaphy WU

Founding member of the China office relaunch, progressing from reporting to the China President to leading national operations. Balanced global integration with localized execution while driving multi-industry client growth from 0 to 1. Led business expansion, team development, and operational scaling with a strong focus on sustainability and long-term commitment. - Strategic Brand Consulting & Execution: Led cross-industry, influence-driven communications, specializing in brand strategy, executive profiling, stakeholder relations, crisis management, events, media relations and integrated marketing (social media, SCRM, SEM, influencer marketing). Bridged B2B and B2C with purpose-driven solutions, building lasting client partnerships and delivering measurable impact. Experienced across consulting (BCG), technology (Lenovo/Amadeus), fintech (FIS/Worldpay), retail (ALDI), logistics (UPS), conglomerates (Sinar Mas Group), manufacturing (Goodyear), real estate & architecture (Greystar/Gensler), auto retail (Lei Shing Hong), consumer goods (Timex/Blue Diamond/ Hershey’s), and healthcare (Smith & Nephew/Zai Lab). - Leadership & Business Strategy: Aligned company strategy with market shifts and resources to drive vision-setting, business planning, and growth. Built platforms to attract and retain high-performance teams, especially in dynamic markets. - Financial & Operational Management: Managed P&L, budget optimization, and resource allocation at both company and client levels to maximize efficiency and profitability. - Culture & Organizational Development: Built a strong, culture-driven workplace balancing global vision with local execution. Led employee engagement and retention efforts, earning industry awards for resilience and innovation during the pandemic. - Cross-Regional & Global Collaboration: Integrated global resources, streamlined cross-market cooperation, and ensured strategic alignment across regions.

Led one of the top-performing unit, independently managing a team of five to drive integrated brand and marketing communications. Strengthened client market positioning and secured industry recognition. - New Business & Client Growth: Led cross-functional teams in business development and high-stakes pitching, fostering long-term client trust and partnerships. - Market Entry & Brand Positioning: Engineered go-to-market strategies for commercial real estate (Shui On Group–The Hub), hospitality (Hilton), destination entertainment (Merlin Entertainments), and FMCG (Starbucks), earning industry recognition. - SCRM & Digital Transformation: Integrated SCRM with CRM for a leading home & lifestyle brand (IKEA), enhancing customer retention, social engagement, and brand loyalty across regional markets. - Lifestyle & Entertainment Marketing: Developed strategic initiatives for a global entertainment landmark (Madame Tussauds), driving fan engagement, consumer insights, and celebrity partnerships. Helped secure the group’s annual high-performance award. - Media & Event Leadership: Spearheaded large-scale media planning and event execution, maximizing brand visibility and market positioning.

Reported to China MD and Senior Director, supporting the development and execution of integrated communication strategies while overseeing planning and delivery. Assisted in new business development, client consulting, and execution across branding, digital communication, social media, e-commerce, and traditional media. Additionally, managed team performance, project execution, and financial operations. Clients included PayPal (China), Macallan, Lorenzo, Far East SOHO, and etc.

Reported to Senior Director, managing full-spectrum PR, including social media, events, and traditional media, while acting as the key liaison between internal teams, clients, and vendors. Led strategic planning, defined client needs, and guided teams in executing communication strategies. Built strong client relationships, conducted competitive analysis, and supported business development for clients including Unilever (Dove, Lux, Clear, Rexona), International Finance Centre (Hong Kong), Shui On Lakeville (Luxury Real Estate), Hansgrohe, and Honeywell.

Supported Senior Manager and Senior Director in overseeing multi-channel accounts across PR, media, advertising, and social. Managed day-to-day client relationships, ensuring high-quality service and strategic execution. Assisted in developing communication plans, delivering client updates, and conducting competitive analysis to inform business strategies. Contributed to new business development while managing account billing and project oversight for clients including Far East SOHO (Real Estate), PayPal China, P&G, TOMTOM, Rolls-Royce, and UGG.