Kaoutar Bellamine

MAF is a leading loyalty platform dedicated to game discovery. Through our in-house apps and MyChips SDK, we engage 22 million monthly active users across four continents and nine languages. Our proprietary and patented Play2Earn technology enables playtime-based rewards on any device, including iOS, while fully preserving user privacy. At MAF, my core responsibilities include: - Managing advertiser accounts end-to-end, overseeing campaign setup, optimization, and performance tracking. - Driving campaign optimizations to maximize ROAS (Return on Ad Spend) across multiple game titles. - Delivering high-quality player acquisition through our MyChips offerwall, connecting games with engaged audiences across diverse markets. - Analyzing campaign data and applying actionable insights to improve targeting, engagement, and retention metrics. - Collaborating with cross-functional teams to test new ad formats and continuously enhance campaign performance. - Building long-term partnerships with advertisers and ensuring alignment between campaign goals and business objectives.

Director – TapChamps Key responsibilities & achievements: • Part of the core team that launched TapChamps, driving its growth from day one. • Manage TapChamps’ largest global app developer accounts, ensuring performance, revenue growth, and long-term partnership success. • Lead, train, and mentor the account management and sales teams to achieve and exceed targets. • Oversee all account management and sales operations for TapChamps, from strategy to execution. • Play a pivotal role in shaping TapChamps into a top rewarded gaming app in the market.