Kanyada K.

- Establish Brand and Product marketing strategies and executes on total Integrated Marketing communication (IMC) including offline and Digital Marketing, all social media, and database marketing for business practices to guide branding, product and developing businesses. - Product portfolio management by collaborating with NPD Team for innovation and renovation product concept, pipeline, channel strategy and P&L. - Overseeing existing campaigns, performing analysis, and making recommendations on how to optimize campaign to achieve marketing and business goals. - Develop trade plan, promotion and campaign mechanic for e-commerce to drive commercial performance to achieve target - Measures and reports performance of all marketing and e-commerce campaigns.

- Develop brands trade plan and prioritize campaign level for each platform to drive commercial performance to achieve target - Drive and lead the working collaboration with platforms and brand team to deliver best in class online execution and gaining optimal shopper experience - Create campaign mechanic and promotional scheme that fit with platform’s insight (Lazada/Shopee/JD) - Executed e-commerce activities on pricelist, product linesheet, assortment, and stock availability - Work with marketing team and agency to manage media budget with ability to optimize the key investment vs visibility gained from platforms - Performance analysis with pre/post campaign evaluation and ROI management

- Develop and execute marketing communication strategies for both online and offline channels - Create digital content to support brand growth, promotions (online and offline) to further build brand awareness and engagement - Support new product projects to make sure products are market-positive (Data Analytics, Competitor Benchmarking, Market Research) - Collaborate with sales team to build brand recognition and growth outside of Bangkok through Traditional Trade - Manage, brief and QC various media agencies employed to help support brand communication campaigns - Evaluate, track and manage the marketing budgets for multiple campaigns, always-on activities and e-commerce activities - Propose new marketing ideas and plans to further grow the brand and recognition through various channels - Continuously build and maintain a portfolio of lasting relationships with influencers and agencies to further improve campaign's efficacy - Live Streaming Revenue increased 150% from first live stream to the most recent activity Increased influencer usage in campaign by 8x which in turn increased engagement

Created, managed and executed NPD campaigns for Boots-owned brands with a focus on content creation, artistic production and influencer management. - Developed, managed and released PR information and material including press releases, collaborations with news channels, maintained brand CI and corporate identity - Created marketing campaigns in support of new products, promotional launches and always on campaigns - Build and manage relationships with media outlets, influencers, media and PR agencies and event organizing companies - Analyze data from marketing campaigns to further develop more efficient campaigns in the future based on media spend, ROI, engagement, awareness etc. - Lowered agency and influencer fees