Kanika Bakshi

I am a data driven Integrated B2B marketing specialist - with 20 + years of experience covering India and Asia South. I practice a Modern Marketing approach driven by customer experience & measurability . A mix of Creativity, Innovation & Data is the value I add as a marketer. My work experience includes building sustainable brand thought leadership, generating demand in diverse customer subsegments - enterprise , mid market & varied industries - thereby impacting revenues - positively. In my current position , I lead digital marketing for Oracle Cloud in India. Overall I have a well rounded experience , in leading marketing campaigns for the entire gamut of solutions in Human capital management (HCM) , Customer Experience (CX), ERP , Supply Chain (SCM) and Performance management (EPM) and Industry focused marketing for Communications, BFSI, Govt, Higher Education, Utilities to name a few. More about me: I am Inspired by Marketing 'Purpose' . Often cited by Philip Kotler as the 5th P in marketing. Play with clay - sculpture is my creative pursuit Strengths: Design of innovative & integrated multi channel marketing programs. Converting them into Actionable Execution-able Blueprints. Deep understanding of varied buyer personas . Highlights: Designed, Built & led - FIRST of its type- digital content marketing campaigns measurable on ROI. Notable ones : #LetsTalkTalent , #LetsTalkCX, #DigitalCFO, #BuildforScale .. Led execution of the (FIRST Edition in India) -of largest B2B conference for senior business & functional audiences - Oracle CloudWorld Mumbai, 2013 , attended by 1000+ audiences Led and Facilitated the applications (SaaS) content ( 60 plus sessions) and demand gen at the Oracle OpenWorld India ,New Delhi 9th and 10th May 2017 - attended by 3000+ audiences overall. Road Ahead: Interested in business aligned marketing transformation projects driven by human centric -design thinking Building sustainable & impactful customer experience driven marketing models.