Kanika Chaudhary

Handling the North Region for driving Programmatic conversations and Video Inventory Selling across categories and clients

• Achieve Ad sales target for the fiscal • Forecast quarterly sales goals with utmost accuracy with an Implementation Plan • Proficient usage of BARC to defend Market share and Establishing Deals incorporating Efficiency Commitment • Provide creative and strategic inputs for TV campaigns fetching enhanced Revenue and establishing stronger Partnership

Adherence to the Ad sales target for the fiscal through air time sales & impact selling Creating & selling packages for key properties on the channel and across Channels on Discovery Network Regular Formulation of Reports to analyze the channel’s Performance and identify areas of improvement and execution Analysis of Media environment and immediate competition in detail to establish operating standards

Convening Airtime Sales for 92.7 BIG FM by tracking Marketing Activities of Assigned Clients to Forecast Business Prospects Maintaining regular Interactions with the Media Agencies & Trade Partners to attain Information about upcoming Radio campaigns & New Launches Formulating Proactive Pitches for the Clients at regular intervals to entrench Top of Mind Recall for the Radio Station Seeking new Business Opportunities by tapping Accounts that have never ventured into Radio as a Medium to Advertise

Conducting Market Research to identify new business opportunities & track competition Establishing contact to tap potential clients And articulating the company profile, solutions and service offerings Drafting Proposals and RFP’s after detailed analysis of cost and infrastructural needs Ensuring successful closure of deals after negotiations in terms of price, SLA’s and other terms and conditions Transitioning the set up of newly launched as well as existing processes & making them go live Accountable for operational efficiencies in terms of ramp ups and new requirements

Finding discrepancies and deviations in the processes on the basis of observations and evaluations Creating Standard Operating Procedures (SOP’s) as per customer’s requirements. Taking Client’s senior management’s response on the findings about the processes Providing recommendations to the customer for bridging lapses and improvisation of processes Drafting detailed report of the project for the customer