Kaneeka Sadana

National Lead for User Experience, Marketing, and Communications @ Bajaj Finserv

About

I’m a marketing leader with over 15 years of global experience across BFSI and technology, working at the intersection of digital marketing, brand communication, and content strategy. Over the years, I’ve driven content-led programs, managed social media and digital campaigns, strengthened employer branding, supported large-scale events and conferences, and shaped internal communication efforts that help build both brand and culture. I oversee collaboration with external agencies and vendors to maintain quality, consistency, and timely delivery across creative, digital, and event-related projects. I also manage marketing budgets and guide spending across campaigns and vendor partnerships to ensure resources are used effectively. Alongside this, I’ve collaborated with product and design teams on UX research and usability improvements to support better customer experiences. I enjoy bringing structure and clarity to marketing. My experience with martech tools, automation, and analytics helps improve execution, simplify workflows, and make campaigns more effective. I’m comfortable working with cross-functional teams, managing multiple priorities, and building marketing systems that support business goals without unnecessary complexity. One of the projects I’m most proud of is leading the Women on Corporate Boards initiative, a structured mentor–mentee program created to support women professionals as they prepare for senior and board-level opportunities. As someone who strongly believes in diversity and equitable representation, this work reinforced my belief in the power of visibility, mentorship, and creating pathways that help more women step confidently into leadership. At the core, I value clear communication, reliable execution, strong partnerships, and work that creates a positive impact on both the business and the people behind it.

Country

City

India

Industry

Financial Services

Skill

Competitive Intelligence, Diversity & Inclusion, Event Management, Storytelling, Figma, UX design, Experience Design, Content strategist, UI UX, UIX, Digital experience, Customer Experience, Customer Experience Consulting, Thought Leadership, Content Development, Employer Branding, Internal Communications, Integrated Marketing, Management Consulting, Analysis

Experience

National Lead for User Experience, Marketing, and Communications

Bajaj Finserv

2024-5 - 2025-8 · 1 yr 4 mos

India

Head of Communications, Employer Branding, and Social Media

Bajaj Finserv

2022-10 - 2024-5 · 1 yr 8 mos

Pune, Maharashtra, India

Marketing and Communications

Tech Mahindra

2018-12 - 2022-9 · 3 yrs 10 mos

Pune, Maharashtra, India

- Led the development and execution of a global, integrated marketing and communications strategy that supported business growth, brand visibility, and customer engagement across key markets - Owned and managed monthly content calendars, ensuring alignment with product launches, campaign cycles, brand initiatives, and business priorities - Delivered high impact marketing collaterals such as brochures, B2B case studies, blogs, white papers, and other thought leadership content - Formulated and executed email marketing campaigns, increasing lead generation - Adopted Account-Based Marketing (ABM) approach, focused on acquisition, retention, and expansion of high-value accounts - Collaborated with cross-functional teams, including product, sales, and customer success, to uncover insights and translate them into compelling marketing and branding strategies - Mentored and inspired a multidisciplinary marketing team, fostering a high performance culture of creativity and innovation - Established strategic partnerships with key industry analysts, media partners, and influencers to elevate the brand and position the company as a market leader - Monitored and reviewed user comments, suggestions, feedback, and complaints across social media handles and platforms manually and using related tools wherever possible

Deputy Director Marketing and Communications

FICCI

2015-3 - 2017-5 · 2 yrs 3 mos

New Delhi Area, India

- Planned, designed, and executed impactful conferences, roundtables, and outreach initiatives, bringing together key stakeholders from government, and industry to discuss policy challenges and opportunities - Built strategic partnerships with think tanks, academic institutions, and international bodies to amplify the chamber’s thought leadership and global relevance - Engaged with central and state government bodies, making effective representations on behalf of industry stakeholders to shape progressive, business friendly policy outcomes - Developed concept notes, agendas, and background papers for events, delegations, and strategic engagements - Spearheaded a mentor-mentee program aimed at preparing women professionals for leadership and board level roles, promoting gender diversity in corporate governance

Senior Consultant

PwC

2013-8 - 2015-3 · 1 yr 8 mos

Gurgaon, India

Consultant

KPMG

2010-8 - 2011-1 · 6 mos

Gurgaon, India

Consultant

PwC

2008-5 - 2010-7 · 2 yrs 3 mos

Gurgaon, India

Research Analyst Marketing and Competitive Intelligence

2007-9 - 2008-5 · 9 mos

Gurgaon, India

Design and conduct qualitative and quantitative research to gather insights on market trends, customer behaviour, competitor strategies, and industry dynamics

Research Associate - Marketing and Communications

FICCI

2006-1 - 2007-9 · 1 yr 9 mos

New Delhi Area, India

Develop concept notes, agendas, and background papers for events, delegations, and strategic engagements, ensuring clarity of purpose and alignment with organizational goals