kanagaraj Mani

Lead product Designer @ 6thStreet.com

About

Product Designer with 10 years of experience in delivering user-centered, impactful designs. Expertise in end-to-end product design, cross-platform solutions, and user research to drive measurable results in B2B and B2C applications. Key Highlights of My Journey: ✅ Outstanding Contribution Award at 6th Street. ✅ Spearheaded redesigns at Jio Embibe, achieving a remarkable 94% increase in sign-up rates. ✅ Elevated the customer satisfaction score (CSAT) for Flipkart’s Technician app from 50% to 85% through strategic usability testing and research. ✅ Delivered an 8% uplift in conversion rates for renewal processes at Rupeek by leveraging data-driven insights and empathetic design. ✅ Successfully led the creation of core banking platforms at Evolvus Solutions. 🌟 Let’s connect to explore opportunities for crafting intuitive, impactful digital experiences!

Country

India

City

Bengaluru

Industry

Computer Software

Skill

Visual Design, Problem Solving, Research Methods, Product Design, Business-to-Business (B2B), Human Computer Interaction, iOS, Android, User Experience (UX), Design System, Data-driven design, Cross-functional Collaborations, User Research & Analysis, Data Analysis, Software as a Service (SaaS), E-Commerce, FinTech, UX Research, User Personas, Design Thinking

Experience

Lead product Designer

6thStreet.com

2023-5 - Present · 3 yrs 5 mos

Bengaluru, Karnataka, India

• Spearheaded user-centric design by aligning user insights with the product roadmap, driving an enhanced shopping experience and boosting conversion rates. • Led cross-functional collaboration with product managers, engineers, and stakeholders to support business objectives and improve user engagement.

Lead UX/UI Designer

Embibe

2022-8 - 2023-5 · 10 mos

Bengaluru, Karnataka, India

• Led design task allocation by assigning module-specific responsibilities to team members based on strengths, ensuring efficient delivery. • Worked closely with the research team to integrate user insights into the design process, ensuring a user-centered approach. • Redesigned the header, footer, and sign-up triggers, resulting in a 94% increase in the overall sign-up rate.

Senior Product Designer

Rupeek

2020-12 - 2022-8 · 1 yr 9 mos

Bangalore Urban, Karnataka, India

• Worked in a fast-paced environment with 20+ designers across multiple design sprints, collaborating on high-priority projects and delivering efficient design solutions. • Designed user experiences based on data-driven insights from tools like Clevertap and UX camp studies, ensuring informed design decisions. • Identified user pain points by analyzing recorded calls and observing interactions between customers and the team, driving empathetic design solutions. • Achieved an 8% overall increase in the conversion rate of the renewal process.

Senior Product Designer

Lendingkart

2020-1 - 2020-7 · 7 mos

Bengaluru, Karnataka, India

• Collaborated with developers, product managers, QA testers, and stakeholders to ship user-centric and accessible user experiences

Sr.UX Designer

Flipkart

2016-3 - 2020-1 · 3 yrs 11 mos

Bangalore

• Conducted on-site user research by traveling with various user personas, gathering valuable insights to inform design decisions and enhance user experiences. • Managed multiple design projects, ensuring the timely delivery of high-quality work and adherence to assigned deadlines. • Conducted extensive usability testing, using insights to optimize designs and ensure products met user needs, improving usability and engagement. • Customer Satisfaction Score (CSAT) of Technician app improved from 50% to 85%.

UI Design and Developer

Evolvus Solutions Pvt Ltd

2013-6 - 2016-3 · 2 yrs 10 mos

Bangalore

• Led a team in the design of two core banking platforms, ensuring user-friendly interfaces and seamless user experiences in a complex B2B environment. • Conducted competitor analysis to inform the redesign of the company website, resulting in a significant increase in web traffic and improved user engagement. • Developed HTML and CSS prototypes for web applications.