Kamonchanok Chotsmitkul

Highly skilled Marketing,PR Marketing Communication and Corporate marketing executive strategy with over 23 years of experience leading communications marketing strategies and managing cross-functional teams. Proven track record of driving sales growth, building strong brand identities and establishing strategic partnerships. Strong leadership skills and a passion for delivering exceptional results. Looking to leverage my expertise as Head of Corporate Marketing & PR to drive business success for the company. PROFESSIONAL EXPERIENCE : Head of Corporate Marketing & PR, Central Marketing Group (AVP)​ ​​​​ PR & Marketing Communication • Developed and executed comprehensive Communication, marketing and PR strategies to support business objectives and drive revenue growth. • Led a team of 20 marketing (PR, Corporate Marketing, Creative & multi-media) professionals, providing guidance, coaching, and performance evaluations. • Established strategic partnerships with industry influencers acquisition. • Oversaw the successful end-to-end process of new brand launch, re-branding, product and campaigns • Managed full-funnel marketing with a 360° communication strategy to strengthen the brand and corporate image. • Delivered positive voice of 40 renowned world-class brands in fashion, denim, beauty, watches, footwear, accessories, and home & lifestyle products and ensured superior PR coverage compared to competitors. Corporate Marketing​​​ : • Reached more customers through various touchpoints and positioned our brands ahead of competitors. • Planned and executed brand, campaign, and corporate events, including trade shows events. • Ensured long-term positive brand perception among customers. Creative direction & multi-media ​​​​​​: • Conveyed brands, corporate HR, digital identity, and communications to external customers, applying strategies to enhance working processes for maximum outcomes with cost and time efficiencies. • Led creative direction to create visually appealing designs and multimedia content for brand innovations, promotions, and product launches. PROFESSIONAL SKILLS : • Strategic Marketing Communication Planning and Execution • Brand Development and Management • Marketing (End to End) & Crisis Communications • Public, Media, and Influencer Relations • Event planning and management • Team Leadership & Stakeholder Relationship Development • Budget Management