Kamohelo Sehau

Content Specialist

About

Passionate about storytelling, digital engagement, and content strategy, I bring 5+ years of experience creating and managing content that drives audience growth and business impact. My background spans content management, copywriting, campaign execution, and brand development across telecom, gaming, music, SaaS, and digital media. As a Content Specialist at Mondia Media, I design and execute multi-channel campaigns, optimize content for SEO and engagement, and manage partnerships to deliver high-impact experiences across web, app, CRM, and social platforms. My work has driven measurable results, including subscriber growth, increased retention, and enhanced brand visibility. Previously, I worked as a Freelance Copywriter, producing performance-driven content for diverse brands, and as a Scriptwriter at Ofentse Mwase Films, where I honed storytelling, creative direction, and audience-first content skills. With a BA in Journalism from the University of Johannesburg (Dean’s List 2020), I thrive at the intersection of creativity and strategy, and I’m passionate about crafting content that resonates, engages, and drives results. Let’s connect and explore opportunities to innovate and create impactful digital experiences! 🚀

Country

South Africa

City

Sandton

Industry

Media Production

Skill

Social Media ROI, Community Management, Scriptwriting, Content Acquisitions, Quality Assurance Testing, Content Management, Paid Social Media Advertising, Paid Social Media, Creative Writing, Content Development, Creative Content Creation, Organization Skills, Social Media Management, Social Media Advertising, Time Management, Content Strategy, Time-efficient, Critical Thinking, Content Curation, Copywriting

Experience

Content Specialist

Mondia Digital

2022-9 - Present · 4 yrs 1 mo

City of Johannesburg

Develop and implement end-to-end content strategies across telco-integrated music/audio streaming, gaming, and e-learning platforms, driving audience engagement, retention, and subscriber growth. Plan, execute, and optimize multi-channel marketing campaigns (in-app, CRM, SMS, social media, newsletters) aligned with brand objectives, delivering measurable results across diverse markets. Write, edit, and optimize SEO-friendly content for websites, apps, blogs, marketing materials, and digital storefronts to enhance visibility and engagement. Manage and grow social media accounts, ensuring consistent brand voice and driving community engagement. Track, analyze, and report on content performance metrics (CTR, session time, retention), refining strategies based on data insights and A/B testing results. Research and source new content opportunities aligned with market trends and audience preferences, including partnerships with talent and content providers. Establish and manage key partnerships with music labels (Universal Music Group, Warner Music Group, Africori) and gaming partners (GamePix, Halfbrick Studios, Perpetuum Media) to activate campaigns, expand catalog offerings, and increase platform engagement. Collaborate cross-functionally with marketing, design, and product teams, ensuring cohesive content initiatives and alignment with business objectives. Oversee content scheduling, merchandising, licensing activations, and campaign execution, ensuring deadlines, KPIs, and quality standards are met. Work across content management and analytics tools, including Anthrax, MMC, Playground, WordPress, Moodle, HubSpot, Mailchimp, Looker/Data Studio, GA4, and project management tools, optimizing workflows and efficiency. Stay ahead of emerging digital trends, tools, and best practices, integrating insights into content strategy to maintain competitive advantage.