Kamila Zawadzka

Since relocating to Australia in July 2025, I’ve continued working with The Orange Studio in a freelance capacity, providing strategic and creative direction across digital and social campaigns for the agency’s boutique and lifestyle brands. My role spans campaign ideation, creative direction and storytelling across Meta, LinkedIn, TikTok, Pinterest, Google, Bing and display, ensuring every campaign aligns with the brand’s positioning and commercial objectives. I also develop social media playbooks and continue to support key organic social clients, leading content strategy, planning and ongoing content calendars to drive audience growth and engagement.

I lead a cross-functional team of digital specialists (SEO, SEA, data, and social), overseeing campaign strategy, content, and client relationships for brands and properties including Pulitzer Amsterdam, Oostwegel Collection, The Dylan, Pillows Hotels, Dutch Design yachts, and many more. Still hands-on, I set the creative direction and strategic vision for every digital campaign, sign-off on final concepts, and regularly step in to solve high-stakes challenges. I pioneered a new organic social media offering for the agency, onboarding new social media projects and upskilling the team in this space.

London New Girl is a guide for moving to London and a thriving community of 45,000+ expat women living in London. As part of this project, I have grown and nourished an active, safe and extremely enthusiastic Facebook group that is a go-to place for networking and advice. https://www.facebook.com/groups/LondonNewGirl/ Founded in 2012 - two e-books, countless articles and 40,000+ Facebook group members later - London New Girl continues to thrive as a go-to resource and support network for all women in London. In addition to collaborating with a number of high-profile brands, publications and communities, I also work as a published freelance writer on any topics surrounding expats, travel, moving abroad and more, with regular interview and podcast features.

EdenFrost is a content agency based in Amsterdam. With a team of storytellers, copywriters, content creators and data-driven digital experts, they craft delicious content for clients and brands across the globe. My role includes art direction, content creation, social media strategy, digital execution and project and account management. I work closely with writers, designers, videographers and data scientists to create compelling, authentic social media content that brings our brands' stories to life. Brands I work with include: - Iamsterdam - APM Terminals - IN Amsterdam - Business Involved Amsterdam - Boats Group - Smart Health Amsterdam

I worked as a freelance social content director, strategist and copywriter based in London and Paris. For over 5 years I worked on short-term projects and long-term contracts with various brands in the fashion, retail, food and travel sectors. Brands I worked with include: - New Balance - Moleskine - London Shuffle Club - Zina de Plagny - Sustainable Restaurant Association - Hostel World - Insidr Guides - Information is Beautiful

As Content Director at this performance-focused social media consultancy, my main client was New Balance. I focused on their key product launches, the annual London Marathon (headline sponsor) and ongoing organic and paid social content for UK and EMEA markets. My role at Bridge and Tunnel included: art direction, creative director on shoots, content strategy, influencer creative briefings, copywriting, managing community managers, working closely with paid media, PR, designers and video production. My daily tasks included leading the always-on social calendars as well as directing the content ideation, creation and execution for campaigns, experiential events and new product launches.

I was brought in to establish and lead social media content within a new Editorial team at R/GA London. My main client was Siemens - I worked with their Employee Branding team to find original and innovative ways of reaching new and existing talent via social, driving consideration of Siemens against other tech giants like Google and Apple. My role included: social media strategy, content strategy, art direction, copywriting, insights, and managing the community managers; working closely with designers, journalists, data scientists and paid media teams.

A creative and strategic role in equal measures, as Social Media Strategist (Account Director) at BMB I worked on social and fully-integrated digital and through-the-line campaigns across a range of clients including New Balance, Batiste, Yegna and House of Fraser. From launching new creative brand platforms through to recreating a brand's social identity, one-off campaigns and always-on content, my focus was building creative content strategies to lead digital campaigns such as New Balance 'My Toughest Opponent', and the Batiste 'Yes You Can' brand platform. I led content creative, strategies and account management for the following brands: - New Balance - Batiste - House of Fraser - Superga - K-Way - Fruit Bowl - KP Nuts - BIC - Yegna - Sterimar

Working with companies such as Coca-Cola and the British Government, my role as Content Director focused on managing the social content production teams in order to develop a highly engaging, hyper-relevant social presence for our clients. This included creating social campaign strategies, content creation, curation and design, managing an always-on calendar, account management, insights and analysis, and community management. I led content creation and strategy for the following clients: - Coca-Cola (incl. Zero, Lite and 'Red') - Powerade - Fanta - Sprite - Nestea - GREAT Britain Tourism - Londonist Likely was a start-up agency at the forefront of social media, building amazing communities around the things that audiences were most passionate about. Likely had dedicated teams of data scientists, insight managers, analysts, creatives and developers all under one roof to manage clients' social media channels, build high quality relationships and connect brands with the best content.

Team leading on-site events around Australia for the ADF client (Australian Defence Force).

Residential Interior Design student at KLC School of Design. View my Interior Design blog interiorsand.co or Instagram @interiors.and