Kamil Kucinski

Independent Sales Manager

About

Sales Leader with 20+ Years in FMCG. Expert in Business Growth and Market Strategy (Executive MBA). I'm a Sales Leader and former Country Manager with over 20 years of experience in the FMCG industry. My main job is to drive sales growth and make companies more profitable. What I do best: Growth Leader: I help companies grow. I have successfully led sales teams to achieve up to +26% sales growth and raised company profit margins by +15%. Country and Business Manager: I managed entire markets (Country Manager) and created new business lines (BDD). I successfully developed the brand The Jelly Bean Factory through three distribution structures (Bon Bon Buddies → BiP Poland → MV Group), achieving +41% sales growth, and co-created the Farmio brand for eggs & poultry with national distribution. Negotiation Expert: I'm highly skilled in negotiating with Key Decision Makers from the biggest retailers in Poland (Żabka, Lidl, Biedronka, Dino, etc.). I successfully handle complex negotiations, including price increases. Team Leadership: I build and lead large sales teams, managing structures with up to 30 Sales Representatives and managers.

Country

Poland

City

Piaseczno

Industry

Food & Beverages

Skill

Prezentacje sprzedażowe, Pozyskiwanie klientów, FMCG, Key Account Management, Trade Marketing, Sales Operations and Management, Catrgorization, Forecasting, Merchandising, Budgeting, Coaching, Customer Relations, Strategy Planninig, P&L Management, Market Analysis, Sales Consulting, Non GMO food expert

Experience

Independent Sales Manager

Independent Sales Manager | FMCG & Consumer Brands Development

2025-1 - Present · 1 yr 9 mos

Responsible for annual budget negotiations, pricing strategy, and successful execution of price increases (+9–11%) with key retail partners. Driving commercial growth through in-and-out activations, permanent listings, and margin optimization (+15%), while managing accurate sales forecasts and stock levels to ensure product availability and rotation. Supporting cooperation with major retail chains such as Biedronka, Lidl, Żabka, Dino, Rossmann, Empik, Dealz, Auchan, Netto, Circle K, Smyk, and PSB Mrówka. Delivering consistent performance results, including +26% sales growth, improved profitability, and stronger long-term relationships with retail buyers and category managers.

Head of FMCG

MV GROUP

2023-1 - 2025-1 · 2 yrs 1 mo

Warszawa i okolice

Managed national sales for brands including Cloetta and The Jelly Bean Factory. Supervised a team of 4 Regional Managers, and 30 Field Sales Representatives. Achieved +41% sales growth and expanded the portfolio with new SKUs and alternative channels (DIY, Horeca). Continued the long-term development of The Jelly Bean Factory brand following its transition from BiP Poland. Negotiated with key clients such as Rossmann, Dino, Dealz, Circle K, Empik, and Auchan, securing yearly price increases and strong in-store visibility.

Country Manager Poland

BIP

2020-6 - 2022-12 · 2 yrs 7 mos

Oversaw commercial operations and export to Lithuania, Czech Republic, and Slovakia. Delivered +16% above target in 2021 and +30% sales growth in 2022. Led the relaunch and growth of The Jelly Bean Factory brand after its acquisition from Bon Bon Buddies. Negotiated permanent listings and promotional campaigns with Biedronka, Lidl, Żabka, Rossmann, Empik, Netto, Super-Pharm, and Eurocash. Secured average price increases of +9% while maintaining volume growth and profitability.

Key Account Director

BIP

2019-4 - 2020-5 · 1 yr 2 mos

Dyrektor ds. rozwoju biznesu

Farmio SA

2018-4 - 2019-4 · 1 yr 1 mo

Warszawa, woj. mazowieckie, Polska

Co-created and developed the Farmio brand, first in eggs and later in poultry. Managed business managers under an MBO system (Management by Objectives). Supervised strategic and production projects, including the construction of a high-capacity poultry plant Reported directly to the CEO on commercial and operational performance.

Key Account Manager

Bon Bon Buddies Ltd

2014-5 - 2018-4 · 4 yrs

Managed sales and distribution in modern trade for branded confectionery. Initiated and led the Polish launch of The Jelly Bean Factory, a project later continued at BiP Poland and MV Group. Achieved +31% sales growth and strengthened cooperation with Biedronka, Lidl, Rossmann, and Empik. Responsible for trade terms, promotions, and P&L analysis.

Long Channel Manager

Bon Bon Buddies Ltd

2014-1 - 2014-4 · 4 mos

Warszawa, woj. mazowieckie, Polska

Part time job: Getting new clients, negotiating with new clients, SRs supervising

Consultant in the meat products and egg industry

Farmio SA

2013-1 - 2013-12 · 1 yr

Warszawa, woj. mazowieckie, Polska

Supported restructuring and activation of the nationwide sales team (80 sales representatives). Developed new distribution models (van selling, preselling) and provided training for regional managers. Conducted market analysis for new meat and dairy categories.