Kamau Austin

Shot & Edited promotional content along with music videos Managed all social media platforms for partnered clients. Created video treatments and storyboards for recording artist Created digital strategy to optimize reach and conversions for promotional campaigns . Implemented strategy to maximize conversions by using actual performance analytics.

Sketched and developed design concepts for quarterly releases. Oversaw production and sourced manufacturing. Developed marketing strategy and release schedule for all product releases. Managed budgets and deadlines.

Developed commercials and content for seasonal roll-outs. Curated concerts to create visibility for the brand with the likes of artists on a local level, all the way to major acts like Odd Future. Managed special events to promote the brand on a local level. Created digital strategy to optimize reach and conversions for promotional campaigns . Implemented strategy to maximize conversions by using actual performance analytics.

Spearheaded fundraising initiatives through email and SMS channels Assisted in the development of fundraising strategies, coordinating fundraising events, and managing donor communication. Innovate email and SMS outreach strategies, ensuring alignment with overall campaign messaging. Direct testing and optimization efforts, producing valuable insights on a weekly basis, contributing to enhanced campaign performance. Executed successful email and SMS campaigns to drive fundraising efforts, resulting in a 60% increase in donations during the campaign period. Crafted compelling email and SMS content, utilizing data-driven insights to tailor messages to diverse audiences, effectively driving supporter actions. Collaborated with cross-functional teams to ensure campaign alignment and coordinated

- Accountable for reaching individual goals and metrics outlined in field plans for voter contact. - Identified and tracked field staff progress to daily and weekly goals. - Served as a campaign representative within the state of Georgia with Fulton County community members, voters and volunteers. - Implemented daily administrative systems, procedures, and policies for 35 volunteers regarding canvassing, phone banking and data entry with NGP VAN (democratic voter data base) and Vote builder. - Executed door to door voter mobilization efforts. - Prepared oral communications for the purpose of explaining information on the candidate for community meetings. - Created and organized events to educate voters on future policies and agendas formulated by the candidate.

- Created graphics for promotional assets. - Updated content and post for the official website. - Managed all social media platforms for the client. - Used and developed conversion pixels for all digital accounts and website. - Implemented strategy to maximize conversions by using actual performance analytics.

- Developed strategy to optimize digital influence and created actionable recommendations for all key performance indicators. - Placed conversion pixels to quantify data and provided recommended strategies based on data collected. - Developed conversions, lead acquisitions, brand awareness and event responses online. - Created social media content and graphic designs. - Audited traffic and engagement amongst the digital footprint and created weekly reports for the Communication Director for the campaign.

• Tracked ad performance with google analytics on all visual content created. • Shot candidacy announcement video and other social media content for candidate. • Developed campaigns with Facebook Manager to promote content and run social media ads.

• Created and implemented all digital strategies for the Ceasar for Mayor Campaign in conjunction with Lexicon Strategies. • Tracked all analytics for the campaigns’ social media footprint along with e-blast and newsletters. • Oversaw and generated all visual, graphic and social media content. • Directed and developed visual treatments for television commercials for the candidate, along with Bark Bark Productions. • Composed and presented scripts for radio ads for the candidate to the Communications Director. • Implemented administrative systems, procedures, and policies for 15-20 volunteers daily in regards to canvassing, phone banking and data entry with NGP and Vote builder. (Volunteer Coordinator) • Executed door to door voter mobilization efforts