Kamal L.

Mobilising the Bank Assurance business of Canara HSBC Oriental Bank of Commerce Life Insurance with Marketing communications, strategies and 360 degree campaign.

Integrated Marketing and Brand communications for the Reliance's Broking and Distribution businesses. Spearheading internal & external communication, newsletters, location based events & competitions, developed and maintained websites, managed and propelled media and below the line campaigns, created marketing tools & collateral to aid business growth, cataloged retail store and franchise branding, managed corporate gifting, aided corporate social responsibility programs, created corporate films, kiosks and press ads.

Sr. Marketing Manager for Religare Wellness Limited reporting into GM – Marketing & Merchandising, fully responsible for customer & product centric initiatives, Retail Displays, Communications and retail campaigns.  Devise a yearly calendar based on relevant festivals & dates, time of the year and stocks in hand for PAN India activations ensuring strong Market presence for the Brand.  Managing development of all creative materials (POP & POS) for brand to assure correct presentation of the brand's trade dress and accurate and effective communication of the brand's positioning, features and benefits.  Managing Loyalty Program at the Store level which contributes substantial sales volumes at the retail centers.  Developing marketing strategies to build consumer preference and drive volumes.  Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics; evolving market segmentation & penetration strategies to achieve targets.  Working with Vendors and Agencies to deliver cost optimal solutions.  Successfully rolled out the structure for corporate website with an admin module for constant updating. Working on Phase 2 to introduce e-Com & m-Com platforms to increase sales at store level.  Researched and initiated in-store display activation to enhance customer experience and increase product visibility on display.

Brand Manager for Religare Enterprises Limited reporting into VP – Brand Activations, fully responsible for events, retail & call centre audits and managing brand endorsements.  Understanding & envisaging the business team's needs to create productive opportunities.  Conceptualizing activation calendars & marketing strategies to build consumer preference and drive volumes for the business streams.  Managing Budgetary P&Ls - Negotiation for event proposals - deliverables vs. Cost to gain maximum mileage for the business.  Making design and layouts for print collaterals; EDMs and designs for uploading on Website and logo units and Signage Identities with rendering manifestations of the value systems of the organization through the visuals in the form of environmental graphics, and Wall graphics.  Working with external agencies and partners to roll out standard templates, color palettes and store manuals.  Managing relations with Brand endorsers & garnering the most for Business units.  Handling relationships with trade bodies and apex chambers and ensuring representation of the Sr. Management at the relevant committees.  Responsible for creating/managing all BTL & campaign initiatives  Monitoring the print production of all collaterals; managing merchandise requirements, creating new merchandise as per the business requirements.  Rolling out designs and creatives for the signages, VMs and store layouts as per the manuals; conducting audits on the production outputs and signage rollouts.  Efficiently negotiating with vendors and getting the best quotes for the production work.  Essaying a stellar role in progressively forging alliances with partners and brands to create a platform for networking and leveraging such associations for rewarding customers and accruing prospect databases.

Team Leader for Quality Assurance team reporting directly into Site Head for Vodafone. Solely responsible for quality related parameters set in SLA matrix, Undertaken by Intelenet to serve Vodafone Delhi Circle.  Solely established the Quality Team here at Intelenet in line with requirements specified as per the corporate team and Client  Responsible for handling the Prepaid Call Quality (800+ CSAs) with team of 16 QAs reporting into me.  Moved Delhi Process to Number 1 across all Vodafone Circles form 11th position in a span of 3 months (March to June) and sustained it.

Unit Manager for Operations- Delhi Post-paid team reporting directly into Operations Manager. Responsible for Service Level and related deliverables like CQ, AHT, C-SAT and other parameters set in SLA matrix, Undertaken by Mphasis to serve Airtel Delhi Circle.  Responsible for handling a team of 8 SMEs who in turn handle a team of 15-18 agents i.e handled strength of 100-120 agents reporting into me.  Involved in transition process, so gave in all-important feedbacks back to training and Quality, which further improved the sites quality scores to a new level amongst all India Business centres for Mphasis