Kamal Kumar

At AIA Industries, I led transformative growth through the scaling of revenue by strategic market expansion, strong B2B partnerships, and the introduction of high-margin product lines. I positioned AIA as a preferred manufacturing partner for global brands such as Zara, MANGO, and MAX, while driving operational excellence that improved plant efficiency by 20% and ensured 92%+ on-time delivery. I drove a strong e-commerce channel, reaching 30% of the total revenue by tripling online sales within one year. Profitability improved through a 6% increase in EBITDA, driven by automation, cost optimization, and strategic sourcing. Simplified the supply chain across India, bringing down lead times by 25%. Led a high-performing team of 200+ professionals, cultivating a culture of performance, governance, and data-driven decision-making.

As the General Manager, defining clear, achievable goals and driving strategic initiatives for business growth has been my core responsibility. I have led the development of high-quality business strategies aligned with both short-term priorities and the long-term organizational vision, ensuring continuous improvement in sales, profitability, and operational efficiency. I have always focused on revenue expansion, cost optimization, and profit maximization, motivating teams with a strong, coherent vision. Making sure that all operational activities and business functions are in line with the company's mission has been key in my leadership style. My role encompasses end-to-end management of the sales cycle, engaging in close coordination with procurement, logistics, and production for workflows that are seamless. These efforts have brought about improved customer satisfaction, timely deliveries, and stronger business performances. With the rapid rise of digital commerce, I have developed and managed complex e-commerce operations: from planning, forecasting, and logistics to promotional strategy, online marketing, and platform management. This required deep understanding of digital ecosystems, analytics, and performance-driven decision-making. In my career, financial leadership has been a key part of my role. I have led monthly, quarterly, and annual budgets and forecasts for revenue, margins, and expenses. I analyze performance versus plan, optimize program ROI, and identify benchmarks to support sustainable financial growth. Additionally, I have enhanced Vendor Management and Customer Relationship Management processes to ensure regularity, transparency, and long-term partnerships supportive of the goals set by the company's operations.

• e-Commerce operation management, including B2B, D2C, and offline B2B, encompassing strategy formulation to logistical considerations, campaigns, online marketing, customer service, Web analytics, and technology enhancements. • Managed a team of 200–250 members while leading the business across EBOs, 50+ MBOs, 500+ SIS counters, and traditional retail formats. • Built the Hapuka brand from inception, securing 50+ premium retail tie-ups with key partners like Shyam Garments, Bindal, Tipsy & Topsy, Dress Circle, Maansa Sai Retail, Maanya Marketing Pvt. Ltd. (IBHA), and Andela Textile Pvt. Ltd. • Executed sharp Go-To-Market strategies, implemented ARS-based supply chain models, and introduced POS-led visibility solutions to fast-track brand reach and market share expansion. • Modern Trade Management: Established and scaled new EBO/SIS stores; developed operational SOPs and worked in close coordination with HR, B&M, Projects, Logistics, Warehousing, and vendor networks for seamless execution. • Performance & Stakeholder Management: Led structured performance reviews at all levels, identified operational gaps, and deployed targeted corrective action plans to enhance productivity and alignment. • Channel Development & Revenue Growth: Developed and enhanced retail sales channels to achieve regular increases in market share, sales, and profitability. Negotiated and executed Joint Business Plans, agreed upon Terms of Trade, and drove new SKU listings. • Inventory & Lifecycle Optimization: Managed aging-based liquidation programs, improved stock turnover, and aligned product movement with market demand cycles for healthier inventory flow. • Brand Building & Market Expansion: Conceptualized category-building initiatives and new market development programs to enhance visibility for the brand. Built a robust national distribution network by expanding Hapuka's presence across India through both physical and digital retail ecosystems.

Promoting the company's existing brands and introducing new products to the market. Analyzing budgets, preparing annual budget plans, scheduling expenditures, ensuring sales profits. Implementing new sales plans and advertising. Maintained Key client’s relationship and anticipating new marketing opportunities. Evaluated operating procedures and looked for ways to improve efficiency. Developed quarterly business plans and evaluated cost projections

Promoting the company's existing brands and introducing new products to the market. Analyzing budgets, preparing annual budget plans, scheduling expenditures, and ensuring that the sales team meets their quotas and goals. Researching and developing marketing plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company's marketing goals. Recruiting, training, scheduling, coaching, and managing marketing and sales teams to meet sales and marketing human resource objectives. Maintaining relationships with important clients by making regular visits, understanding their needs, and anticipating new marketing opportunities.

Spearheaded production plans and operations, procurement of resources and manpower planning. Defined production volumes/ target and ensure timely delivery and implementation of Production Operating Procedures and training the workman on same. Conducted on job training to workers to enhance their professional skills. Planning, scheduling, and maintenance (preventive, predictive and breakdown) for all production and utility equipment, to achieve improved operational efficiency and optimum resource utilization. Interfacing with different departments for new products and setting up tasks for the purpose. Directing purchase Dept. for the purchase of raw materials and spares, and adherence to specifications. Quality Control/Compliance Implementing stringent quality standards specified by the organization. Confirmed compliance with pre-defined safety, product, human rights, and environment management parameters.

Akzonobel India Limtied ( formerly ICI India Limited )