Kamal Parmar

Kamal Parmar

Assistant Manager @ CERA Sanitaryware Ltd.

About

Sales and Business Development professional with 15+ years of experience in the Bath Fittings, Sanitaryware and Building Materials industry. Currently working as Assistant Manager at Cera Sanitaryware Ltd with expertise in Channel Sales, Dealer Management, Market Expansion, and Retail Business Growth. Known for consistently achieving sales targets, building strong dealer relationships, and driving business growth across competitive markets. Successfully achieved 28% business growth in FY 2025–26 over the previous financial year and maintained a strong record of performance throughout my career. Key Achievements: Awarded by VP, Asian Paints for Outstanding Performance Tile Champion – Highest Retail Tile Sales Nationwide Consistent target achievement and retail market expansion for the last 15 yearsCore Expertise: Channel & Dealer Management Sales & Business Development Distributor Management Retail Sales Growth Market Expansion Team Handling & Leadership Relationship Building & Negotiation Completed professional development programs from International Management Institute Delhi in Project Management, Sales Techniques, Business Networking, Decision Making, and Team Handling. Currently exploring leadership opportunities such as Area Sales Manager, Territory Sales Manager, Channel Sales Manager, Deputy Manager, and State Head roles in organizations like Jaquar, Kohler, GROHE, Asian Paints, Kerovit. Preferred Locations: Himachal Pradesh, Chandigarh, Punjab | Open to Full-Time & Remote/WFH Opportunities.

Country

India

City

Jogindar Nagar

Industry

Retail

Skill

Marketing Strategy, Customer Relationship Management (CRM), Market Analysis, Market Research, Negotiation, Presentation Skills, Lead Generation, Site Visits, Customer Handing , Property & Market Knowledge , Direct Sales, Key Performance Indicators, sanitaryware industry, BDM, Business Development, Sales Planning, team handing, Retail Sales, Business Relationship Management, Revenue & Profit Growth

Experience

CERA Sanitaryware Ltd.

Assistant Manager

CERA Sanitaryware Ltd.

LinkedIn
2025-6 - Present · 1 yr 4 mos

Managing channel sales, dealer network development, and distributor management in the bath fittings and sanitaryware segment Driving business development, market expansion, and retail sales growth across assigned territories Achieved 28% sales growth in FY 2025–26 compared to the previous financial year Consistently achieving sales targets through strategic sales planning and relationship management Handling dealer engagement, customer relationship management, product promotion, and complaint resolution Building strong relationships with dealers, distributors, retailers, architects, and plumbers to strengthen market presence Skilled in negotiation, communication, team coordination, and strategic business development

Asian Paints

Business Development Executive

Asian Paints

2018-11 - 2025-5 · 6 yrs 7 mos

Mandi & Kangra Himachal Pradesh, India

Managed project sales, retail business development, and direct customer engagement for bath fittings, sanitaryware, and premium bathroom solutions Worked closely with architects, builders, contractors, dealers, and institutional customers to drive project business growth and strengthen market presence Conducted site visits, project discussions, product presentations, dealer meetings, and customer relationship management activities across assigned territories Successfully handled channel sales, dealer development, retail expansion, and territory growth initiatives Recognized as Best Direct Sales Associate (National) in 2018 for exceptional sales performance and customer engagement Successfully closed a 75-bathroom site project in Manali in 2017, contributing significantly to project business growth Achieved Highest Territory Growth in Kangra Region in 2019 through strategic market development and dealer network expansion Opened 22 New Dealer Outlets (NDOs) in a single financial year (2020), strengthening market penetration and retail presence Secured: 2nd Highest Premium Sanitaryware Sales at National Level (2021) 3rd Highest Growth in Kangra Territory (2021) Achieved “Tile Champion” recognition for Highest Retail Tile Sales Nationwide (2022) Awarded by VP, Asian Paints for Outstanding Performance (2023) Qualified in Bathsense Allrounder League – Retail Channel (2024) Recognized as a Top Performer in Pan India operations from Nov 2018 to May 2025 Promoted from Direct Sales Associate (DSA) to On-Role Employee based on exceptional sales performance, leadership qualities, and business contribution Demonstrated strong expertise in channel management, strategic sales, negotiation, customer relationship management, and market expansion in highly competitive markets

Payasia Management pvt ltd

Direct sales associates

Payasia Management pvt ltd

2016-5 - 2018-10 · 2 yrs 6 mos

Manali

Managed project sales and direct customer engagement for bath fittings and sanitaryware products Worked closely with architects, builders, contractors, dealers, and direct customers to generate business opportunities and increase market penetration Handled project discussions, site visits, product presentations, and customer relationship management for premium bath fitting solutions Recognized as No.1 Sales Performer for outstanding contribution in Direct Sales Associate (DSA) business operations Achieved high sales growth through strong dealer coordination, project handling, and customer-focused sales strategies Successfully promoted from DSA to On-Role Employee based on exceptional sales performance and business contribution Developed strong relationships with channel partners, retail networks, and institutional clients to drive revenue growth Contributed to business expansion through strategic sales planning, negotiation, and market development initiatives Demonstrated strong communication, leadership, and problem-solving abilities while handling competitive market environments Consistently achieved sales targets and delivered excellent customer experience through effective coordination and after-sales support

DUGAR OVERSEAS PRIVATE LIMITED

Senior Sales Officer

DUGAR OVERSEAS PRIVATE LIMITED

LinkedIn
2014-4 - 2016-5 · 2 yrs 2 mos

Himachal Pradesh

Managed primary and secondary sales operations across the Shimla territory in the FMCG industry Worked closely with dealers, distributors, and retailers to strengthen market presence and improve sales performance Handled order collection, distributor coordination, retail market coverage, and territory development activities Successfully contributed to territory growth and market expansion through consistent sales execution and strong relationship management Developed strong dealer and distributor relationships that significantly improved business performance and market reach in the assigned area Coordinated with dealers for timely payment collection and outstanding (OD) amount recovery to ensure smooth business operations and healthy financial flow Maintained strong payment discipline and supported efficient credit management through regular dealer follow-ups and relationship handling Recognized for uplifting business growth in the territory through proactive market development, disciplined execution, and customer-focused sales strategies Earned appreciation from dealers, distributors, and management for dedication, professional work approach, and business development initiatives Conducted regular market visits, retailer engagement, and sales follow-ups to improve business conversion and customer satisfaction Gained strong expertise in channel sales, distributor management, retail sales execution, territory handling, and dealer account management Developed strong communication, negotiation, problem-solving, and relationship-building skills while working in a competitive FMCG market environment

Premium Acres Infratech Pvt Ltd

Sale Officer

Premium Acres Infratech Pvt Ltd

2010-7 - 2013-6 · 3 yrs

Chandigarh

Worked in the real estate sector for residential project development in Sector 110, Mohali Managed direct customer handling, property dealer coordination, and relationship management for residential property sales Conducted site visits for customers and property consultants to explain project features, location advantages, and investment opportunities Maintained strong relationships with property dealers, channel partners, and prospective buyers to generate business opportunities and improve customer trust Spent extensive time at the site office managing customer interactions, sales discussions, and project coordination activities Assisted customers throughout the sales process, from inquiry handling to site visits and deal closure support Developed strong communication, negotiation, and client relationship management skills in a competitive real estate environment Contributed to customer satisfaction and business growth through professional coordination and relationship-building approach Recognized for maintaining healthy professional relationships with customers, property dealers, and internal teams for smooth sales operations Gained valuable experience in direct sales, customer engagement, project sales, and territory relationship management

Education

DR. D. Y. Patil Vidyapeeth (DPU)

DR. D. Y. Patil Vidyapeeth (DPU)

LinkedIn

Business Administration and Management, General

2024-1 - 2026-2 · 2 yrs 2 mos

Completed MBA with specialization in Marketing, gaining strong knowledge in Sales Management, Consumer Behavior, Brand Management, Marketing Strategy, Customer Relationship Management (CRM), and Business Development. Alongside academic learning, I actively pursued online courses, webinars, and industry-focused training programs to enhance practical business and marketing skills. Developed expertise in market analysis, strategic planning, customer engagement, and sales growth. Worked on case studies, presentations, and business projects that strengthened leadership, communication, problem-solving, and decision-making abilities. This program helped me build a strong foundation in marketing principles and business management while preparing me to drive business growth and create value for customers and organizations.

Kamal Parmar's Contact Information

Email

******@***.com

Phone

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