Kalpana B

Responsibilities includes: Led digital marketing initiatives including email marketing, SEO, website management, and inbound lead generation. Managed inbound marketing initiatives to increase website traffic and generate marketing qualified leads. Executed email campaigns for webinars and marketing initiatives, including audience segmentation and outreach strategy. Post-webinar nurture email sequences (3-step, 14-day cadence) successfully converted a measurable percentage of attendees to MQLs, accelerating funnel progression for the sales team. Conducted keyword research and implemented on-page and technical SEO strategies to improve search rankings. Managed the global and Japanese websites, overseeing CMS content publishing and technical optimization. Conducted website audits using SEMrush and SEO tools to identify and resolve technical issues impacting performance. Monitored website performance using Google Analytics 4 and Search Console to analyze user behavior and traffic patterns. Utilized Zoho PageSense heatmaps and user recordings to identify conversion barriers and optimize funnel conversion rates. Collaborated with developers to maintain website performance, security, and accessibility best practices. Procured and managed email data through Lusha, Apollo, and LinkedIn for outreach campaigns.

Responsibilities includes: Managed overall digital marketing strategy including email marketing, SEO, social media, and paid campaigns. Developed and executed email marketing strategies including drip campaigns, lead nurture sequences, and outreach campaigns using Hubspot automation tool. Conducted A/B tests on email subject lines, CTAs, and creative assets to optimize campaign performance. Collaborated with design and content teams to deliver optimized email campaigns and marketing assets. Managed landing page development and campaign tracking for marketing initiatives. Monitored and reported on campaign performance with multi-channel attribution, presenting insights and recommendations to stakeholders. Managed marketing team coordination across design, content, and development teams.

Corent Technology is the provider of SurPaaS®, a disruptive SaaS-enablement and software delivery as a Service platform. Corent’s SurPaaS® was named the “2012 Cloud Product of the Year” and has received multiple other industry awards and recognitions since. Responsibilities: • Utilize Emma and MailChimp marketing automation software to activate email campaigns • Send regular marketing/promotional material to existing customers and prospects • Develop Strategy for the marketing and sales to reach the goals till the end of campaign • Created and maintained a clear messaging strategy for email campaign and landing pages • Managing online brand and product campaigns to raise brand awareness with use of marketing automation and social media • Qualify leads using email follow ups and account based calls • Create reports for the campaign with lead insights from first touch to conversion to the management team forecasting website metrics report, sales report • Sourcing lead details using Hoovers, OneSource, Zoominfo, DiscoverOrg, Inside View, Jigsaw, Xing, LinkedIn etc for Building databases • Primary & Secondary research for prospect identification • Maintaining and updating database in Sugar CRM ADDITIONAL RESPONSIBILITIES: • Keeping the top management on trend with latest insights about cloud services industry using newsletters, discovered presentations • Capturing and editing product demo video using Adobe Camtasia tool • Responsible for preparing and sending monthly reports on website metrics, business metrics and sales metrics to management team • Handling website related request for publishing news articles including newsroom, events etc. • Responsible for SEO On-Page Optimization in Email, Social and Landing Pages • Manage Social Media Channels like LinkedIn, Twitter, Facebook, Pinterest, Google Plus for brand messaging

Responsibilities: • Responsible for identifying opportunities through Email campaign & LinkedIn InMail • Responsible for sales, lead generation and pipeline building • Follow up, fixing meeting and presenting through WebEx • Maintaining and updating database in Salesforce CRM • Conducted initial level demo and requirement gathering • Building business relationship with clients • Responsible for market research activities • Preparing customer fact sheet • Preparing sales report and presentations • Responsible for business development in e-Learning and digital services

Responsibilities: • Identify new potential business, new targets & opportunities • Responsible for generating leads through various internet research and email marketing and securing business opportunities for the Large/Medium and Small Enterprises • Conduct online & offline research, data analysis & database cleaning using a set of free and fee based sources like Edgar, Hoover, Factiva, Forrester, One source, Bloomberg etc. • Instrumental in bringing in research templates for various research assignment • Conduct secondary research, analysis and development of company and executive profiles, financial analysis and competitor intelligence to assist US counterparts in identifying business opportunities • Understand & predict market trends about Business solutions Vertical.