Aleksey Kalandaev

Leading company in Russia and CIS with international expansion. Top management in the group of companies. Reporting to CEO. I am responsible for the processes of income generation in the company, their measurement and maximization. Responsible for integration and consistency across all revenue related functions, including marketing, sales (b2c/b2b), customer support, pricing, and revenue management. Managing of the following departments: - Customer acquisition (performance) department - CRM Marketing (retention/direct-marketing) department - Partner Relations department (loyalty/cross-promo/affiliate) - Content Marketing department (copywriting/edition/production/smm/special projects) - Client Service & Support department - Сategory department (business verticals) - Сorporate sales department - Department of commercial partnerships - Analytics department Head of Digital Marketing and B2C June 2021 - September 2022 Head Of Digital Marketing February 2019 - June 2021 Customer Retention Director February 2019 - June 2021

BUTIK.RU was the leading e-Commerce & Omni-channel company in fashion segment. It had a huge retail store in the centre of Moscow with pick up in store service. Operational digital marketing director December 2017 - July 2018 - Managing digital-marketing channels; - developing strategy of digital-marketing; - media planning and budgeting; - analytics and reporting on all advertising channels; - product management: increase CR and work with websites' usability (new business features, customer satisfaction, UX analysis, A/B-testing, design etc.); - the achievement of the objectives of the company; - project work, covering all areas of the company; - working with youtube and video advertising; - working with bloggers; - mobile analytics and app promotion; - participation in the process of implementing CRM in the company; - directly involved in the development of the project Butik.ru; - a strong desire to make the company even better. Participation in E-commerce/Digital Marketing/Web-analytics events, conferences and exhibitions. Leading digital marketing expert August 2015 - November 2017 Digital project/product manager February 2014 - July 2015 Advertising manager [while working at the main position] September 2012 - August 2013 - The supply of all necessary printing industry; - work with indoor and outdoor advertising; - branding off-line store; - search contractors (interaction with printers, advertising agencies); - conclusion and maintenance of contracts; - participate in the development of creative ideas and promotions; - analysis of the effectiveness of the activity. Leading specialist of advertising and promotion July 2012 - January 2014

Wildberries is the leading e-Commerce company in Russia. It's one of the most expensive company in Runet according to Forbes. Specialist of advertising and promotion April 2011 - June 2012 - Creation and maintenance of advertising campaigns (Yandex.Direct, Google AdWords, Begun); - creation, distribution and control of the content, banner ads and teaser ads; - creation and maintenance of advertising campaigns in a social networks; - management of all campaign statistics, analysis of quality and effectiveness of advertising; - work with CPA-affiliate programs; - work with Google Analytics и Yandex.Metrika. Art manager (www.refashion.ru) [while working at the main position] January 2012 - April 2012 - Organization of photo shooting for online and print magazine Refashion; - creating concepts for photo shooting; - selection of models and looks for photo shoots

Maxadvert was a company specializing in indoor and outdoor advertising with its own production. Additional specialization of the company - development of web sites. - The development and production of unusual indoor advertising media; - production of outdoor advertising; - installation of advertising media; - searching for new clients. - Development of client web sites from scratch; - inhouse team management; - outsourcing team management; - terms and quality monitoring at different stages of development; - complex audit of web projects; - usability analysis. *** Key words e-commerce, digital, digital marketing, маркетинг, диджитал, marketing, реклама, advert, advertising, интернет-маркетинг, internet marketing, продвижение, продажи, sales, selling, communications, pr, media, performance, marketplace, crm, development, стартап, startup, start up, project, product, управление проектами, search, research, менеджмент, management, top management, executive, ceo, cmo, cro, cfo, commerce, general, commerce, director, head, strategy, стратегия, creative, innovations, technology, технологии, аналитика, analytics, company, business, retail, brand, performance, service, platform.

Maintenance of aircraft armament

Remotely piloted aircraft. Design of missile weaponry. The largest educational and scientific center, leading the preparation of highly qualified engineers and managers engineers. Higher professional education received in the walls of the Aerospace Faculty of Moscow Aviation Institute, is deserved respect around the world. As part of the research programs conducted by the Federal Space Agency, the Aerospace Faculty of Moscow Aviation Institute collaborates in the work on space research with the largest foreign space agencies - the European Space Agency and the National Aeronautics and Space Administration of the USA.